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Cost per impression (CPM) is a paid social advertising pricing model that refers to the cost an advertiser pays for one thousand ad impressions on a social media platform. A CPM is calculated by dividing the total cost of the ad campaign by the number of impressions. For example, if an ad campaign costs $200 and generates 2 million impressions, the CPM would be $200/2 million, or $0.10.
Cost per impression is calculated by dividing the total cost of the ad campaign by the number of impressions. For example, if an ad campaign costs $200 and generates 2 million impressions, the CPM would be $200/2 million, or $0.10.
Cost per impression advertising can be a very effective way to reach a large audience with your message. Because you only pay for the ad when it is seen, you can be sure that your target audience is seeing your ad. Additionally, CPM ads are a great way to build brand awareness, as they are typically seen by a large number of people.
One of the main drawbacks of cost per impression advertising is that you may not always know how many people are actually seeing your ad. Additionally, CPM ads can be very expensive, particularly if you are targeting a large audience. Finally, CPM ads can sometimes be less effective than other types of paid social ads, such as pay per click or cost per conversion ads.
There are a few things you can do to improve your cost per impression. First, make sure that your ad is targeted to the right audience. Second, test different ad creative to see what works best. Finally, consider using a CPM bidding strategy to optimize your ad spend.