Cohort testing is a method of experimentation in which users are divided into groups, or cohorts, and each group is exposed to a different treatment. This allows businesses to test different hypotheses and compare the results to see which cohort had the best results. Cohort testing can be used to test anything from website design changes to pricing strategies.
Cohort testing can be a valuable tool for businesses that want to grow by experimentation. By testing different hypotheses and comparing the results, businesses can learn what works and what doesn't, and make informed decisions about how to grow their business. Cohort testing can also be used to test different marketing strategies to see which ones are most effective.
There are many benefits to cohort testing, including the ability to:
There are a few things you'll need to do in order to set up a cohort test:
Once you've run your cohort test and collected the results, you'll need to interpret the results in order to make informed decisions about how to grow your business. There are a few things you'll need to keep in mind when interpreting the results of a cohort test: