Branded content

What is branded content?

Branded content is a form of paid social advertising that involves the creation and sharing of online content that features a company’s product, service, or brand. The goal of branded content is to promote a company’s brand or product, and to build brand awareness and equity.

The benefits of branded content

There are many benefits of branded content, including:

The difference between branded content and sponsored content

Branded content is different from sponsored content in a few key ways:

How to create branded content

There are a few things to keep in mind when creating branded content:

Best practices for branded content

There are a few best practices to keep in mind when creating and distributing branded content:

Join MarketerHire Today
We'll match you with a perfect expert.
Expert Marketers not quite what you’re looking for?
Learn more about our supporting roles
Expert Assistants