What is branded content?

Branded content is a form of paid social advertising that involves the creation and sharing of online content that features a company’s product, service, or brand. The goal of branded content is to promote a company’s brand or product, and to build brand awareness and equity.

The benefits of branded content

There are many benefits of branded content, including:

• Building brand awareness and equity
• Generating leads and sales
• Improving search engine optimization (SEO)
• Increasing website traffic
• Engaging and retaining customers

The difference between branded content and sponsored content

Branded content is different from sponsored content in a few key ways:

• Branded content is created by the company, while sponsored content is created by a third party.
• Branded content is about promoting the company’s brand, while sponsored content is about promoting a specific product or service.
• Branded content is usually distributed for free, while sponsored content is usually paid for.

How to create branded content

There are a few things to keep in mind when creating branded content:

• The content must be high quality and interesting.
• The content must be relevant to the company’s brand.
• The content must be distributed through channels that reach the target audience.
• The content must be properly tagged and labeled as branded content.

Best practices for branded content

There are a few best practices to keep in mind when creating and distributing branded content:

• Be transparent about the fact that the content is branded.
• Make sure the content is high quality and interesting.
• Make sure the content is relevant to the company’s brand.
• Distribute the content through channels that reach the target audience.
• Make sure the content is properly tagged and labeled as branded content.