ASO is short for App Store Optimization, and refers to the process of optimizing a mobile app for the purpose of ranking higher in app store search results. The goal of ASO is to increase the visibility of an app in order to attract more downloads and users. ASO is similar to SEO (Search Engine Optimization) for websites.
There are many benefits to optimizing your app for the app store. Firstly, it will help your app to be more visible in search results, which will in turn lead to more downloads. Secondly, ASO can help to improve the quality of your app store rating, as well as the number of positive reviews. Finally, ASO can help to increase the overall engagement and retention rates for your app.
There are a number of different factors that you need to take into account when optimizing your app for the app store. These include your app name, app icon, app description, app keywords, and app screenshots. You need to make sure that you are using the right keywords in your app name and description, as well as including relevant keywords in your app keywords list. You also need to make sure that your app icon and screenshots are high quality and attractive, as these are the first things that users will see when they come across your app in the app store.
There are two main types of ASO: on-metadata and off-metadata. On-metadata ASO refers to the optimization of your app store listing, including your app name, icon, description, and keywords. Off-metadata ASO, on the other hand, refers to all the other factors that can influence your app's ranking in the app store, such as your app's reviews and ratings, download volume, and user engagement.
There are many successful case studies of companies who have used ASO to increase their app's visibility and downloads. One such company is Rovio, the creators of the popular Angry Birds game. They used ASO to improve their app's ranking in the app store, and as a result, they saw a significant increase in downloads. Another company that has used ASO successfully is Supercell, the creators of the Clash of Clans game. They used a combination of on-metadata and off-metadata ASO tactics to improve their app's ranking, and as a result, they saw a massive increase in downloads and revenue.