AR ads are a type of paid social advertising that allows brands to place ads in front of users in the real world, using Augmented Reality (AR) technology. AR ads can be used to promote products, services, or even just to raise awareness of a brand.
AR ads work by using the camera on a user's smartphone or other mobile device to place an ad in the real world. The user sees the ad as if it were actually in front of them, and can interact with it in a number of ways. For example, they may be able to view more information about the product or service being advertised, or even purchase it directly from the ad.
There are a number of benefits to using AR ads, including the ability to reach a wider audience, the ability to target specific demographics, and the ability to create more engaging and interactive ads.
There are a number of ways to create AR ads, including using existing platforms such as Facebook and Snapchat, or developing your own AR ad platform.
Some examples of AR ads include the following: