What is Ad Retargeting?

Ad retargeting is a form of online advertising that enables businesses to keep their brand in front of bounced traffic after they leave a website. Retargeting involves adding a piece of code to your website, known as a retargeting pixel or tag, which sets a cookie on a visitor’s web browser. Then, as that person visits other websites within the retargeting network, they will begin to see ads from your business. The ads served will be based on the products or services that they viewed on your website.

How Ad Retargeting Works

Ad retargeting is a type of online advertising that enables businesses to keep their brand in front of bounced traffic after they leave a website. Retargeting involves adding a piece of code to your website, known as a retargeting pixel or tag, which sets a cookie on a visitor’s web browser. Then, as that person visits other websites within the retargeting network, they will begin to see ads from your business. The ads served will be based on the products or services that they viewed on your website.

Benefits of Ad Retargeting

Ad retargeting can be an effective way to increase brand awareness and drive conversions. By serving relevant ads to people who have already shown an interest in your product or service, you are more likely to capture their attention and drive them back to your website. Ad retargeting can also be used to create custom audiences for remarketing.

Ad Retargeting Strategies

There are a number of different ad retargeting strategies that businesses can use to reach their target audience. Some common strategies include:

• Website retargeting - Serving ads to people who have visited your website
• Search retargeting - Serving ads to people who have searched for keywords related to your product or service
• Social media retargeting - Serving ads to people who have engaged with your brand on social media
• Display retargeting - Serving ads to people who have been served your ad on a display network

Best Practices for Ad Retargeting

There are a number of best practices that businesses should follow when using ad retargeting. Some of these include:

• Define your target audience - Ad retargeting is most effective when you have a clear understanding of who your target audience is and what their needs are.
• Create relevant ads - Ads should be relevant to the products or services that your target audience is interested in.
• Frequency capping - Limit the number of times that your ad is served to the same person to avoid saturation and ad fatigue.
• Test, test, test - A/B test your ads to see which ones are most effective at driving conversions.

Case Studies of Ad Retargeting

Ad retargeting can be an effective way to increase brand awareness and drive conversions. Here are some case studies of businesses that have used ad retargeting to achieve success:

• Wordstream - Wordstream used ad retargeting to increase brand awareness and drive conversions. They saw a significant increase in both brand awareness and click-through rate (CTR).
• Business 2 Community - Business 2 Community used ad retargeting to increase brand awareness and drive conversions. They saw a significant increase in both brand awareness and CTR.
• HubSpot - HubSpot used ad retargeting to increase brand awareness and drive conversions. They saw a significant increase in both brand awareness and CTR.