Ad retargeting is a form of online advertising that enables businesses to keep their brand in front of bounced traffic after they leave a website. Retargeting involves adding a piece of code to your website, known as a retargeting pixel or tag, which sets a cookie on a visitor’s web browser. Then, as that person visits other websites within the retargeting network, they will begin to see ads from your business. The ads served will be based on the products or services that they viewed on your website.
Ad retargeting is a type of online advertising that enables businesses to keep their brand in front of bounced traffic after they leave a website. Retargeting involves adding a piece of code to your website, known as a retargeting pixel or tag, which sets a cookie on a visitor’s web browser. Then, as that person visits other websites within the retargeting network, they will begin to see ads from your business. The ads served will be based on the products or services that they viewed on your website.
Ad retargeting can be an effective way to increase brand awareness and drive conversions. By serving relevant ads to people who have already shown an interest in your product or service, you are more likely to capture their attention and drive them back to your website. Ad retargeting can also be used to create custom audiences for remarketing.
There are a number of different ad retargeting strategies that businesses can use to reach their target audience. Some common strategies include:
There are a number of best practices that businesses should follow when using ad retargeting. Some of these include:
Ad retargeting can be an effective way to increase brand awareness and drive conversions. Here are some case studies of businesses that have used ad retargeting to achieve success: