Activation is the process of turning a potential customer into an active one. In order to do this, businesses need to create an offer or experience that is so valuable that the customer cannot help but take action. This could be in the form of a free trial, a discount, or something else that is highly appealing. Once the customer takes action, they are then considered to be activated, and can be marketed to in a more targeted way.
There are many benefits to activation, for both the business and the customer. For businesses, activation can lead to increased sales and higher customer lifetime values. For customers, activation can lead to a better experience with the product or service, as well as increased value for their money. In addition, activation can also help businesses to build a more loyal customer base, as those who are activated are more likely to be repeat customers.
There are two main types of activation: online and offline. Online activation is when the customer takes action on the business's website, such as signing up for a free trial or making a purchase. Offline activation is when the customer takes action in the real world, such as visiting a store or attending an event. Each type of activation has its own benefits and drawbacks, so businesses need to carefully consider which one is right for them.
Activation can be used in a number of different ways in your marketing strategy. One way is to use it as a way to increase brand awareness. This can be done by creating an offer that is so appealing that it gets customers talking about your brand. Another way to use activation is to use it as a way to increase customer loyalty. This can be done by offering loyalty rewards for those who take action, such as discounts or freebies. Finally, activation can also be used as a way to increase sales. This can be done by offering a discount or free shipping for those who make a purchase.
There are many examples of businesses that have used activation successfully in their marketing campaigns. One such example is Amazon Prime, which offers a free trial to customers who sign up. This free trial is so valuable that it has led to a significant increase in sales for Amazon. Another example is Apple, which offers a discount to students who purchase a new Mac. This discount is so appealing that it has led to an increase in sales for Apple.
The future of activation is likely to be more personalised and targeted. This is because businesses are increasingly using data to understand their customers better, and so they are able to create more targeted offers. In addition, the use of artificial intelligence is likely to increase, as this can help businesses to automate the process of creating and delivering offers.