Account-Based Marketing

What is account-based marketing?

Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting and engaging key accounts, rather than pursuing a more traditional, mass-market approach. In an ABM strategy, each account is treated as its own market, and a bespoke marketing strategy is designed and implemented for each one. This approach is in contrast to traditional marketing strategies, which tend to take a one-size-fits-all approach and focus on generating leads from a large number of potential customers.

The benefits of account-based marketing

There are a number of benefits to adopting an account-based marketing strategy:

The key components of an account-based marketing strategy

An account-based marketing strategy typically consists of four key components:

How to measure the success of your account-based marketing campaigns

There are a number of different ways that you can measure the success of your account-based marketing campaigns:

Case studies of successful account-based marketing campaigns

There are a number of companies that have successfully used account-based marketing to achieve their growth goals. Here are some examples:

The challenges of implementing an account-based marketing strategy

There are a number of challenges that you may face when implementing an account-based marketing strategy:

Tips for getting started with account-based marketing

If you are thinking about implementing an account-based marketing strategy, here are some tips to get you started:

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