ABOUT OUR AUTHORS

Tracey Wallace

Tracey Wallace is the Director of Marketing at MarketerHire, the leading digital marketing talent platform. She is also the founder of Doris Sleep, a sustainable bed pillow company. She writes regularly about leadership, e-commerce and tech marketing for MarketerHire, SAP and Entrepreneur.

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How the CMO of Skillshare Built a High-Performing Brand-First Marketin

October 12, 2021

Forbes recently named Liana Douillet Guzmán one of the 50 most innovative CMOs working. One reason she deserves the title? She invested in brand — and freelancers — before it was cool.

How to Scale Linear Commerce, According to Complex's EVP of Marketing

September 24, 2021

When Jonathan Hunt started at Complex Networks, it was a hybrid media, tech and e-commerce organization. Here's how he structures and managed the marketing team to scale that model.

6 Tips for Scaling Your Marketing Team from ShipBob’s CMO

September 9, 2021

Casey Armstrong has learned a few things leading ShipBob's marketing team. For example: don't chase "shiny pennies," don't work all night, and do let full-time employees lean on freelancers when they hit bandwidth.

How Forbes' CMO and VP Keep Marketing Roles Crisply Defined

August 19, 2021

Forbes CMO Lynn Schlesinger and VP Taha Ahmed work at the same company — but they structure their teams differently. One goal they share? Clearly-defined roles for their direct reports.

How One Clorox Leader Uses Freelancers to Keep Marketing Teams Agile

Jackson Jeyanayagam took The Clorox Company's DTC organization from 0 to 60, literally— he scaled it 60 people over two years. How? Hint: Mixing freelancers and full-time hires.

Google's Core Update Is Live. Did It Tank Your Site?

Google’s big 2021 search engine algorithm update, the Core Update, finished rolling out on June 12 — and now is a good time to check to see if your site was affected.