ABOUT OUR AUTHORS

Tracey Wallace

Tracey Wallace is the Director of Marketing at MarketerHire, the leading digital marketing talent platform. She is also the founder of Doris Sleep, a sustainable bed pillow company. She writes regularly about leadership, e-commerce and tech marketing for MarketerHire, SAP and Entrepreneur.
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How the CMO of Skillshare Built a High-Performing Brand-First Marketin

Tracey Wallace
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October 12, 2021
Forbes recently named Liana Douillet Guzmán one of the 50 most innovative CMOs working. One reason she deserves the title? She invested in brand — and freelancers — before it was cool.

How to Scale Linear Commerce, According to Complex's EVP of Marketing

Tracey Wallace
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September 24, 2021
When Jonathan Hunt started at Complex Networks, it was a hybrid media, tech and e-commerce organization. Here's how he structures and managed the marketing team to scale that model.

6 Tips for Scaling Your Marketing Team from ShipBob’s CMO

Tracey Wallace
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September 9, 2021
Casey Armstrong has learned a few things leading ShipBob's marketing team. For example: don't chase "shiny pennies," don't work all night, and do let full-time employees lean on freelancers when they hit bandwidth.

How Forbes' CMO and VP Keep Marketing Roles Crisply Defined

Tracey Wallace
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August 19, 2021
Forbes CMO Lynn Schlesinger and VP Taha Ahmed work at the same company — but they structure their teams differently. One goal they share? Clearly-defined roles for their direct reports.

How One Clorox Leader Uses Freelancers to Keep Marketing Teams Agile

Tracey Wallace
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July 13, 2021
Jackson Jeyanayagam took The Clorox Company's DTC organization from 0 to 60, literally— he scaled it 60 people over two years. How? Hint: Mixing freelancers and full-time hires.

Google's Core Update Is Live. Did It Tank Your Site?

Tracey Wallace
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June 17, 2021
Google’s big 2021 search engine algorithm update, the Core Update, finished rolling out on June 12 — and now is a good time to check to see if your site was affected.