ABOUT OUR AUTHORS

Maddy Osman

Maddy Osman is an SEO content strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects.
Posts by

Enterprise Marketing in 2022, Explained by 3 Insiders

Maddy Osman
|
February 17, 2022
Enterprise-scale companies have massive budgets — and a lot to lose. How does that impact their marketing teams? We asked alums of Adobe, IBM and EA Sports to give us the inside scoop.

How to Do Freelance Taxes in 2022, According to 3 Experts

Maddy Osman
|
December 1, 2021
Filing taxes as a new freelancer can be confusing. Here's how a CPA, a financial consultant for small businesses, and a long-time freelancer recommend approaching it.

5 Signs It's Time To Hire an Expert Amazon Consultant

Maddy Osman
|
August 10, 2021
With its own SEO best practices and image guidelines, Amazon is a tough channel to DIY. An expert Amazon marketer can set up your store and kickstart your sales, fast— here's why, when and how to hire them.

9 Must-Have Skills for Amazon Experts

Maddy Osman
|
August 4, 2021
Amazon is poised to make $16B in ad revenue this year. But it's a quirky platform, with its own unique search algorithm, PPC ads and more. Here's what a marketer should know to grow your presence in The Everything Store.

5 Signs It’s Time To Hire an SEO Marketing Manager

Maddy Osman
|
June 24, 2021
SEO results can take a while to bake out — but they don't take forever. If it's been six months and you haven't seen any measurable return on your strategy, SEO experts say that's one of a few signs that it's time to hire new blood.

The 12 Must-Have Skills for an SEO Marketing Manager (+ 3 Bonus Ones)

Maddy Osman
|
June 22, 2021
Google's search algorithm is a black box, which makes it hard for a layperson to know if a self-proclaimed SEO expert knows their stuff. So we got industry insiders to list the essential SEO skills.

5 Signs It’s Time To Hire an Expert Social Media Manager

Maddy Osman
|
May 14, 2021
"People spend all day, every day" on social media platforms. But too many companies still treat organic social like a hobby, instead of a pillar of digital marketing.

12 Skills Expert Social Media Managers Need (+5 Nice-to-Haves)

Maddy Osman
|
May 10, 2021
An expert social media manager does a lot more than post, experts tell us. SMMs are creative strategists, storytellers, editors, community-builders and more — and they can level up your brand’s online presence.

An Insider's Guide to the 2021 Google Core Update

Maddy Osman
|
March 30, 2021
Google will soon change how it measures page experience. What does that mean for SEO professionals? We took a look into what's changing, and how the pros are preparing.