ABOUT OUR AUTHORS

Kate Talbot

Kate Talbot is a freelance content marketer, author and entrepreneur who helps businesses scale using social media and has run content at brands including Virgin America and Kiva. She is a senior contributor for Forbes, where she writes a column on the intersection of internet culture and social media, and she wrote "Oh Snap! You Can Use Snapchat for Business," an IBM Book of the Month. She is also a millennial marketing post-graduate lecturer at Ireland's Digital Marketing Institute and a marketing course instructor for 500 Startups.