ABOUT OUR AUTHORS

Colleen Kirk

Facebook Certified, Hubspot Certified and Linked In certified, and Markie/Effie winning Global Digital Marketing leader, Colleen Kirk has worked in some of the most famous multinational companies in the World. From Coca Cola to Nestle and through Philips, Sanofi and Kelly Services, she contributed to exemplary marketing performance and innovative marketing campaigns. Renowned for leading the largest Facebook campaigns to date at Gerber and developing CRM campaigns that doubled sales, led to a 40.2% open rate, and brought in 1.2MM new users to the database, Colleen brings expertise in identifying target audiences and devising productive campaigns to build brand awareness, recruitment, and loyalty.
Posts by

How to Measure and Troubleshoot a Paid Social Media Team

Colleen Kirk
|
December 20, 2022

How to Structure and Manage a Paid Social Media Team

Colleen Kirk
|
December 20, 2022
A common misconception about paid social media management is that it can be handled by a single person, usually someone who falls into one of these categories: recent college graduate, "digital native," or someone with more than 500 followers on their personal social media accounts. Social media is frequently a late addition to a long list of responsibilities for someone on the marketing or sales team. The truth is, most brands that are successful on social media have an entire team dedicated to different aspects of the job, like content creation, measurement and analytics, or strategy.