Graphic Designer (Paid Social)

How Tinuiti Tapped MarketerHire Expert Designers to Scale Creative

Hire a Graphic Designer

100+

projects delivered to-date

Increase

in creative output

Reduction

in design reiterations

THE
CHALLENGE

Difficulty Sourcing Expert Graphic Designers with Flexibility 

For Tinuiti, the largest independent full-funnel performance marketing agency in the US across the media that matters most, having access to top-notch creative talent is crucial for reducing design iterations and testing messaging in the market faster. However, finding designers who can produce high-quality work while seamlessly integrating with the in-house team and adapting to fluctuating workloads is an ongoing challenge.

As the Creative Director of Growth Media at Tinuiti, Hiram Cruz needed a flexible creative workforce to support the in-house creative team that could adapt to their dynamic needs. "Flexibility in hiring was really important to us, especially since our workload ebbs and flows," Cruz stated. "Not only that, but we needed our freelancers to be true experts, experts that can adapt and understand the latest in creative development."

Finding candidates that met all their criteria felt like searching for a needle in a haystack, at least until they discovered MarketerHire.

"

Rebecca just gets it. She's great at communicating with us, offering suggestions, and providing alternatives to designs for us to consider that we haven't thought about before."

Hiram Cruz

Creative Director of Growth

-

Tinuiti

THE
SOLUTION

Embedded Expert Freelance Designers as Extended Team Members

After exploring other talent marketplaces, Tinuiti turned to MarketerHire for help identifying, matching, and hiring expert freelance designers from its pre-vetted talent pool. The process was straightforward and fast, finding an ideal candidate in just a few weeks.

"We decided to bring on Rebecca, a seasoned graphic designer with 10 years of experience based on her expertise with both photo and video ad creative and her multi-channel platform experience,” shared Cruz, “Now we're working with two more designers through MarketerHire." 

For Tinuiti, what set the MarketerHire designers apart was not only their level of industry knowledge but also their ability to blend seamlessly with Tinuiti's in-house creative team. "It feels like somebody who is a part of our team, not just somebody who is in a remote place that we don't talk to daily," Cruz remarked.

The designers from MarketerHire demonstrated a deep understanding of Tinuiti's offerings, brand principles, and channel nuances. Beyond executing creative requests, they brought innovative ideas to the table. "Rebecca just gets it. She's great at communicating with us and even offering suggestions and providing alternatives to designs for us to consider that we haven't even thought about before," Cruz noted.

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THE
RESULT

Elevated Creative Output and Reduced Design Iterations 

By augmenting their team with expert designers from MarketerHire, Tinuiti experienced a significant impact on their creative process and output. "The quality of design has increased from other freelancers I've seen used before," Cruz affirmed.

Moreover, the streamlined collaboration and reduced iteration cycles allowed Tinuiti to get creative assets to market faster. "We can get creative out faster, test it faster, and be able to see results in a faster cycle than having to wait till the next trend cycle," Cruz explained.

One striking example highlighted the efficiency gained by working with experienced, expert designers through MarketerHire. A project that had accumulated numerous back-and-forth revisions was turned around by Rebecca in just under an hour, requiring only one quick revision.

The seamless integration and open communication fostered a true partnership between the Tinuiti team and the MarketerHire freelance designers. "We have a great relationship with Rebecca and our other designers," Cruz shared. "Rebecca often shares the latest and greatest inspiration."

As Cruz summed up working with Rebecca, "I'd say the biggest benefits we've seen working with her are the quality of the work we're receiving, the collaboration, and attention to detail"

By partnering with MarketerHire, Tinuiti gained access to a curated pool of expert designers who elevated their creative output, accelerated speed to market, and worked seamlessly as extended members of the in-house team. This talent solution provided the flexibility, adaptability, and expertise needed to drive creative excellence and fuel growth. 

"It's been a solid partnership, and we plan to use MarketerHire as we continue to scale and for future talent needs," Cruz added.

"

It's been a solid partnership, and we plan to use MarketerHire as we continue to scale and for future talent needs."

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