Product / market fit is what every business hopes for. Some take years to figure it out. Others, like Outer, hit the ground running with such success that the problem is never about the product, but instead about how to effectively scale with the market.
In Spring 2019, Outer, a direct-to-consumer outdoor furniture brand, launched their product nationwide –– and it was a hit. People were responding, sales were booming, but the team was struggling to keep up. They needed help and additional bandwidth.
“We were still a really small team at that point,” said Corinne Crockett, VP of Marketing at Outer. “It was only myself and our community manager who made up the entire marketing team, and we were 10x-ing the business. We needed help scaling our digital campaigns to match the explosive organic growth. That's where MarketerHire stepped in.”