Apparel ERP looks to maximize brand impact and growth with limited B2B marketing expertise
ApparelMagic, the go-to software suite for fashion powerhouses, faced a pivotal moment in its brand evolution. Despite having a great product and an impressive roster of clients, the company's efforts lacked a cohesive B2B marketing strategy and the vision needed to take ApparelMagic to the next phase of growth.
Nicoll Leighton, Operations & Strategy Manager at ApparelMagic, recognized the opportunity in front of them and the need for an overhaul. "We were doing a lot of things right - SEO, content creation, some paid advertising - but these efforts existed in silos. We knew we needed to tie all these tactics together if we wanted to stand out and continue to capture more of the market."
"With our previous marketer leaving the company, we wanted to take the opportunity to re-imagine and uplevel our marketing approach. For the next phase of the business, we really needed to bring on an expert growth marketing leader who could see the big picture and create a strategy that would make our marketing efforts greater than the sum of their parts."
After researching various talent alternatives, Leighton turned to MarketerHire. "MarketerHire caught my attention because of their ability to match us with pre-vetted, experienced marketers quickly. The idea of being able to tap into a network of specialized talent without a lengthy hiring process was super appealing."
Leighton was also drawn to MarketerHire's flexibility. "The option to work with a marketer on a contract basis initially was attractive. It allowed us to bring in high-level expertise without the long-term commitment of a full-time hire. This felt like a lower-risk way to address our immediate needs while we assessed our long-term strategy."