Growth Marketer

ApparelMagic's Marketing Transformation with MarketerHire Expert Talent

Hire a Growth Marketer

53%

Increase in Leads

Reimagined

marketing approach and strategy

Increased

brand excitement through partnerships

THE
CHALLENGE

Apparel ERP looks to maximize brand impact and growth with limited B2B marketing expertise

ApparelMagic, the go-to software suite for fashion powerhouses, faced a pivotal moment in its brand evolution. Despite having a great product and an impressive roster of clients, the company's efforts lacked a cohesive B2B marketing strategy and the vision needed to take ApparelMagic to the next phase of growth. 

Nicoll Leighton, Operations & Strategy Manager at ApparelMagic, recognized the opportunity in front of them and the need for an overhaul. "We were doing a lot of things right - SEO, content creation, some paid advertising - but these efforts existed in silos. We knew we needed to tie all these tactics together if we wanted to stand out and continue to capture more of the market."

"With our previous marketer leaving the company, we wanted to take the opportunity to re-imagine and uplevel our marketing approach. For the next phase of the business, we really needed to bring on an expert growth marketing leader who could see the big picture and create a strategy that would make our marketing efforts greater than the sum of their parts."

After researching various talent alternatives, Leighton turned to MarketerHire. "MarketerHire caught my attention because of their ability to match us with pre-vetted, experienced marketers quickly. The idea of being able to tap into a network of specialized talent without a lengthy hiring process was super appealing."

Leighton was also drawn to MarketerHire's flexibility. "The option to work with a marketer on a contract basis initially was attractive. It allowed us to bring in high-level expertise without the long-term commitment of a full-time hire. This felt like a lower-risk way to address our immediate needs while we assessed our long-term strategy."

"

MarketerHire allowed us to bring in high-level expertise without the long-term commitment of a full-time hire. This felt like a lower-risk way to address our immediate needs."

Nicoll Leighton

Operations & Strategy Manager

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ApparelMagic

THE
SOLUTION

Hiring a freelance marketing leader to create and execute on a new strategy

Leighton turned to MarketerHire to find an experienced Growth Marketer capable of crafting this comprehensive strategy. "We needed someone with a strong background in building and maintaining lead funnels, including landing page optimization, email marketing, SEO, paid search, and event marketing. But more importantly, we needed someone who could integrate these elements into a cohesive vision that spoke to our unique position in the fashion software industry."

The search through MarketerHire led them to Katya, whose 10+ years experience in B2B SaaS marketing made her an ideal fit. After an in-depth audit, Katya identified ApparelMagic's core strengths: a strong product-market fit, a loyal customer base of renowned brands, and a website primed for SEO success. Armed with these insights, Katya doubled down on the brand's strengths and spearheaded a multi-faceted B2B approach to take ApparelMagic to the next-level of brand identity and growth. Her strategy? Simple, but powerful: To create excitement around the ApparelMagic’s brand by strengthening partnerships and creating thought leadership content worth sharing. 

A key pillar to her strategy was to tap into other relevant industry audiences across ApparelMagic’s customer base, partner ecosystem, and industry subject matter experts. Katya focused on B2B marketing efforts with the biggest potential for impact including:

  1. Revitalizing the ApparelMagic Awards: By involving partner companies as guest judges and offering their products as additional prizes, the awards program became a true industry event, creating a new-level of excitement.
  2. Hosting Partner Dinner Events: Strategically timed around major fashion events, these intimate gatherings facilitated thought leadership discussions with subject matter experts, positioning ApparelMagic as an industry authority and fostering valuable connections.
  3. Amplifying Partner Collaborations: From co-marketing initiatives to featured partner spotlights in the company newsletter, ApparelMagic leveraged its network to tap into new audiences and capture industry buzz.
  4. Refreshing the Brand Identity: A website redesign and content strategy shift infused ApparelMagic's online presence with a trendy, fashion-forward aesthetic and subject matter expertise from industry insiders.

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THE
RESULT

A unified brand strategy and vision increases lead volume and organic traffic

ApparelMagic's revitalized marketing approach paid dividends, igniting brand excitement and driving tangible business results. 

We are consistently seeing an increase in leads year-over-year of up to 53%. The website traffic from organic and referral sources has also been up. As a result, we’ve experienced more deals closed since we started working with Katya.”

Leighton expressed satisfaction with both the hiring process and the outcomes. "MarketerHire delivered on their promise. Katya has transformed our marketing approach, bringing the energy and industry insight we needed. The speed and quality of the match exceeded our expectations."

By injecting personality, thought leadership, and industry-tailored initiatives into its marketing mix, ApparelMagic successfully positioned itself as an energetic, fashion-forward brand deeply connected to its customer base – a true industry leader sparking excitement in the world of apparel and fashion.

"

MarketerHire delivered on their promise. Katya has transformed our marketing approach, bringing the energy and industry insight we needed. The speed and quality of the match exceeded our expectations."

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