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Growing your business successfully requires you to make the most of your resources while leveraging today’s technology and marketing strategies effectively. With so many channels and limited resources, figuring out what to prioritize to grow your business can be overwhelming and challenging. While many platforms today require you to pay to play, search engine optimization (SEO) is one of the few tools businesses can leverage without investing a lot of dollars – but it requires thoughtful planning and strategy.
If you’re looking for a long-term strategy to drive traffic to your site, acquire new customers, and grow your business, SEO marketing is a smart strategy. The problem is, few marketers are extremely skilled in this domain. SEO is constantly in flux, with Google changing their algorithm constantly. This requires SEO experts to be on top of industry trends and tactics. Unfortunately, most aren’t (but they won’t tell you that).
That’s where MarketerHire comes in. We’re expert marketers ourselves, and each SEO consultant in our network is thoroughly vetted to ensure their expertise is specialized enough to deliver your SEO marketing strategy successfully.
Find a SEO superstar without the headache of hiring.
Before a customer interacts with a brand or business, odds are they searched for an answer to a problem or question they had. If your business can solve their problem or answer their question, you want your site popping up in their search results. Almost all online research happens on Google, so figuring out how to get found on their search engine is key. You’ve probably searched for something yourself on Google, and you’ve likely clicked on one of the first three results that popped up. If not, you clicked on another result that popped up on the first page. The point is, people rarely look at results further down the page, let alone go past the first page of hits.
This means that if you’re going to leverage SEO marketing to drive traffic to your site and grow your business, your website and content need to come up in the first few results on the first page of Google’s search engine – and that takes work. This “work” is what search engine optimization (SEO) is. In order to do SEO well, you need a holistic approach that takes into account your business offerings, goals, content strategy, and the keywords you want/need to rank for.
The good news is with the right SEO strategy, you can get the most out of your content and make your marketing work for you while you sleep. If you’re looking for a long-term growth strategy that is fairly evergreen and want to avoid putting money behind ads, investing in SEO would be wise for your business.
If you think SEO marketing is as simple as plugging in a few keywords on your website or in your content, think again. Even if you think you know which keywords to use, figuring out where to properly place them can be tricky. Here are a few of the top skills MarketerHire vets for before admitting an SEO consultant to our expert freelance network:
Our marketers have worked with the best
companies in every category.
Content marketers are experts in planning, creating, and sharing content to attract and convert prospects into customers, and customers into repeat buyers.
Amazon marketers are experts who combine optimization, paid ads, and SEO skills to deliver results on the biggest e-comm platform.
Growth marketers, also known as growth hackers, are data-driven marketers who can execute, analyze, and build new marketing strategies to help drive revenue.
In a perfect world, you’d invest in an SEO expert as soon as you decide to invest in marketing and content creation. While it’s important to leverage paid ads to meet aggressive growth goals and cut through the noise, putting money behind your marketing without leveraging the free channels available to you is bad business. Paid media has a shelf-life, SEO typically does not. In fact, your SEO marketing becomes stronger over time.
If you have someone in-house who’s been managing your website and content, bringing in an SEO expert to assess what you’ve been doing, make recommendations, or even build your SEO strategy from the ground up while collaborating with your in-house marketer could drive massive results for your business. Simply put, if you’re spending time and money creating content but you’re not optimizing it correctly for SEO, what’s the point?
Alternatively, if you’ve hired an outside agency and you’re not sure about the results or strategy you’re getting for the hefty price tag you’re paying, hiring an SEO consultant as a strategic partner would be a great next step. They can help decipher signal from noise and work hand in hand with you and your team to develop an SEO strategy that’s in line with your business goals, offerings, and content strategy (without the hefty price tag).
Find a SEO superstar without the headache of hiring.
Having a strong SEO marketing strategy will enable you to reap the site traffic and lead gen rewards for months and even years to come. Particularly if you’re a small business without a lot to spend on paid channels, investing in SEO early will decrease your cost of acquisition later. The issue is, search engine optimization is ever-changing and complex. It’s truly a vertical of marketing that requires an expert.
This puts businesses in a tight spot. They either have to spend time and resources trying to find and hire the right person in-house, all of which is extremely difficult if the person doing the hiring isn’t well versed in SEO themselves. Plenty of marketers and freelancers claim to be SEO experts, but all too often the truth reveals itself several months down the line – after a lot of time and money has been spent.
On the other end, businesses could retain SEO services from an agency. That might be a quicker fix than making an in-house hire, but it also requires businesses to vet a lot of flashy proposals and pay huge fees for often lackluster results. It’s no secret that agencies juggle a slew of clients with overworked account managers, so your needs may slip through the cracks. Moreover, agencies often hire freelancers to meet client demands when they don’t have the resources or expertise to deliver themselves. The result? Astronomically marked up freelancer fees which businesses eat, freelancers lose, and agencies sit on.
When you hire a freelance consultant who specializes in SEO marketing, you get a highly skilled professional focused on your business needs with flexible pricing. You set your business up for organic growth and pay a fraction of what it would cost you to implement a strategy with a big-name firm while avoiding the long, costly, and often risky cycle of hiring someone in-house.
If you’re looking for an expert SEO consultant, MarketerHire is the place to find one. The freelance market is saturated with marketers who claim to be experts and there are plenty of low-grade freelance platforms that pair you with cheap, low quality work (which ends up costing you more). With over 60 million freelancers in the US alone and counting since 2018, how are businesses supposed to know which “experts” can actually execute an effective SEO strategy, especially if they aren’t SEO experts themselves?
The best freelancers know they’re amazing at what they do and you won’t find them on any of those run-of-the-mill freelance farms – but you will find them on MarketerHire. As veteran marketers ourselves, we vet for the very best.
Out of the hundreds of freelancers that apply to our network, we accept less than 5% of applicants. That’s because we put all applicants through a rigorous vetting process, including multiple interviews and test projects, weeding out the amateurs. The result? You get matched with an established professional who can deliver on your specific project right away.
Not only will we match you with a vetted SEO expert, but we’ll do so within 48 hours. We handpick which freelancer we place on your project based on your specific needs, so you can be confident they’ll be able execute expediently.
While hiring an SEO freelancer to reach your marketing goals quickly makes more sense than hiring someone in-house or working with an agency, sourcing and vetting freelancers is another beast in and of itself. When you choose to work with an SEO consultant from MarketerHire, you remove those upfront energy and time investments completely. Time is money, and if you’re not an SEO marketing expert yourself, why would you waste precious energy that could be harnessed towards other important areas of your business?
Our clients often save between three to five times as much money as they would if they hired a marketing agency. Why pay agency prices or risk time and money trying to hire a full-time SEO expert when you can get reliable service with one of our freelance SEO consultants? If you need to execute quickly with reliable talent and flexible pricing, MarketerHire is for you. We are a full-service network that will match you with the expert SEO freelancers you are looking for.