A banner ad is a form of online advertising that typically consists of a graphic image or photo and text, which is designed to promote a product, service, or brand. The banner ad is displayed on a web page or app and typically links to the advertiser's website or landing page. Banner ads can be effective in driving traffic and generating leads, but they can also be intrusive and annoying if they are not well-designed or relevant to the user's interests.
The first banner ad was created by HotWired, an online offshoot of Wired magazine, in October 1994. The ad was for AT&T and measured 468 x 60 pixels. The ad was simple, consisting of only text and a link to AT&T's website. Banner ads quickly became popular and were adopted by a variety of companies and organizations.
Banner ads are typically served through ad networks, which are companies that connect advertisers with websites or apps that agree to display their ads. When a user visits a website or app that is part of an ad network, the ad network serves the user an ad from one of its advertisers. The advertiser pays the ad network based on a variety of factors, including the number of times the ad is served, the number of times the ad is clicked, or the number of conversions (sales or leads) that are generated from the ad.
Banner ads can be an effective way to reach a large audience with your marketing message. They can be used to drive traffic to your website or landing page, generate leads, or promote a product or service. Banner ads can be targeted to specific demographics, interests, or even locations.
Banner ads can be intrusive and annoying if they are not well-designed or relevant to the user's interests. They can also be blocked by ad blockers, which are software programs that block ads from being displayed. Banner ads can also be expensive, depending on the ad network and the targeting options that are used.
There are a few things to keep in mind when creating a banner ad: