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Hire top-notch Freelance Email Marketing Experts through MarketerHire

We’ve made it easy to hire great email marketing experts. With pre-vetted talent and expert hand-matching, you can add a proven email marketer to your team in less than a week.

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Email Marketer
Brent Bradley
Previously

What is email marketing, and why do I need an email marketing expert?

When social media and content marketing were having their moment a few years ago, people started saying that email was dead. They couldn’t have been more wrong. Even with the development of multi-channel marketing, email is still the most effective way to engage with prospects and customers. 

That’s why every successful company has their own email list of subscribers. In fact, growing your addressable audience (i.e. your subscribers) builds your brand an audience. This brand building strategy is often known as linear commerce, coined by Web Smith, the analyst behind 2PM. The goal is to build an engaged audience, because loyalty and word of mouth trump just about every other form of marketing and advertising. 

It’s why so many journalists are leaving their publications to go to Substack, and start email newsletter small businesses of their own. It’s why Business Insider acquired Morning Brew. It’s why The Hustle may be next! Email marketing is effective, builds loyalty, and just plain and simple works. 

So what makes email marketing so great? It’s the best way to consistently keep in touch with your audience. Whether you want to let your subscribers know about a new product, event, promotion, or simply nurture your relationship with valuable content, it’s the best way to let your prospects and customers know what’s going on in your business.

The trouble is that finding a true email marketing expert can be tricky. Depending on your goals, industry, the stage of your business, or the data and email marketing software you’re currently working with, every company’s email marketing strategy and the tactics they use to implement it differs, and it should. 

That’s why finding a marketer who knows how to do email marketing for your specific business is difficult to source and hire for. Luckily, that’s where MarketerHire comes in. As veteran marketers ourselves, we vet for the latest and greatest skills, tactics, and industry expertise before admitting a freelance email marketing expert to our high caliber network.

freelancer spotlight

Chase grew The Discoverer, an email travel series, from 0 to 500K email subscribers in 10 months.

Top email marketing talent- without the job postings, interviews, and headaches.

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Email Marketer
Chase Dimond
Previously

Grow your business with an email marketing strategy and freelance email marketing expert

Today, almost everyone has an email address. In fact, you can’t use many platforms without first verifying yourself with an email address. That’s why it’s no surprise that Pew Research shows 92% of adults in the U.S. alone use email, and most of them check it every single day. 

This makes email a massive opportunity for businesses to reach their target market. By adding email to your marketing strategy, you can improve your business’ reach, visibility, and build trust among current and potential customers (i.e. your audience). The best part? Email marketing is one of the most cost-effective strategies.

Once you’ve invested in the right email marketing software (CRM) and strategy for your business, you can automate it to work for you while you sleep. Other marketing strategies don’t typically work so well on autopilot and require frequent upkeep to remain relevant. If done well, an email marketing strategy can run automatically for months, so you can focus on other important things in your business. 

It’s this email marketing automation, based on a predetermined strategy, that actually ensures your email marketing campaigns are delivered in a timely and effective way, improving your customer journey, experience, and eventually, your bottom line.
Another reason email marketing is so great is it allows for incredible personalization. Aside from being able to communicate with people on a first-name basis, you can segment your email marketing campaigns to share different pieces of information depending on where the subscriber is in their customer journey, delivering highly relevant content to increase your conversion or engagement rate. 

One of the best things about this is that email marketing software makes it very easy to quickly see and measure your email marketing efforts, while other marketing channels might require you to sift through more data and piece it together to get the full picture. Freelance email marketing experts know the ins and outs of email marketing technology and software, and have the HTML coding skills to get new, beautiful templates up fast. Plus, they can measure campaign success, A/B test, and iterate to get you the results you want –– not just the baseline ones that you might need. Email marketing can take you above and beyond, with the right person at the helm. 

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The skills every great email marketing expert should have

If you’re looking for someone to provide email marketing services for your business, it’s important you don’t just hire any old marketer. There are certain skills every great email marketing expert should have, and MarketerHire vets for all of them.

  • A/B testing skills: A/B testing your subject lines, email copy and CTAs is key to ensuring your campaigns have the best open and click-through rates –– which ultimately lead to a better conversion rate. These metrics help you figure out what your subscribers like, what you should do more of to increase engagement, and how to send the most effective emails every single time. This is about email optimization and better serving your audience. A/B testing your subject lines and email copy is key to ensuring your campaigns have the best open and click-through rates. These metrics help you figure out what your subscribers like and what you should do more of to increase engagement.
  • Copywriting chops: One of the most important skills for a freelance email marketing expert is knowing how to write copy that converts. All the segmentation and automation in the world won’t save you from bad copywriting. Plus, email marketing consultants and experts aren’t just writing email copy. They may likely also need to write landing page copy, or help an SEO marketer whip up some metadata for email images, for instance. Email marketing strategists aren’t technically copywriters, but they can certainly write copy when needed.
  • Segmentation, automation and tool integration know-how: Understanding how to segment your email lists and deliver relevant drip campaigns based on data (sometimes pulled from other tools or marketing platforms) is critical to creating a well-oiled nurture machine that converts. This is about sending effective emails to your target audience to grow loyalty, brand affinity, and ultimately increase email conversion rate to drive more revenue. 
  • Customer journey knowledge: Email marketing managers need to have a good understanding of the customer journey and sales funnel. Understanding where prospects or customers are in the funnel and what type of email sequences they need to create to move subscribers further down the funnel or increase retention is a key component of email marketing.
  • Retention skills: Knowing what drip campaigns to build and what content to write to retain subscribers and customers is really important for email marketers. If your campaigns are getting a bunch of unsubscribes every time or your customers aren’t seeing the value in your emails about newly released product features or compelling case studies, it can really hurt your business. Email is one of the most important touch-points with customers, letting them know about new things in your company or product. If subscribers aren’t reading and engaging with them, you’ve got a problem.
  • Template editing & light coding: Freelance email marketing experts know that how an email looks is just as important as what it says. This means these experts have light templating and coding experience for proper email design, specifically in HTML for email templates on most email automation tools and technologies. Clean HTML renders better in the web-browser, and being able to code it yourself, quickly, saves you money and time. 
  • Campaign ideation: The best email marketers aren’t just great at the technical implementation and segmentation. They can also brainstorm and ideate on what might make the most sense to send to various customers to get them to take action. Campaigns should be planned in advance, have clear segmentation, and a clear KPI. They include email nurture streams, email sequences, solid follow-up emails, and so much more.
  • Email deliverability & list cleaning: Email deliverability is one of the biggest problems for organizations. They often are sending too many emails that are bouncing, not suppressing their lists, or not regularly cleaning those lists. Email marketing experts can diagnose email deliverability health, including spam inboxing, and work to get your brand back on track with 99% email deliverability, ASAP. Oh, and they’ll implement best practices within your organization to make sure email deliverability never becomes a problem again. 
  • SMS marketing & integrated campaigning: SMS marketing is on the rise, and many email marketing experts have grown their skillset fast into this new channel. That’s because SMS marketing is a great nurture stream channel, and works best when integrated with other marketing campaigns. Expert email marketers are quickly becoming expert SMS marketers, too. 
  • Email marketing tool agnostic: Whether you use Mailchimp, Klaviyo, Hubspot, Salesforce, ActiveCampaign, Constant Contact or whatever other new CRM tool is out on the market, expert email marketers know how to use them all.

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How to know it’s time to invest in an email marketing expert

An email marketing strategy is absolutely critical for the longevity of your business, so investing in email marketing early is key. While other paid channels might help you grow faster, you need a strategy in place to nurture those leads once they convert on your ads or content – and that’s where a strong email marketing campaign comes in. It is a crucial component of all digital marketing campaigns and efforts. 

Whether you’re focused on nurturing leads, keeping current customers engaged, or even upselling them on bigger or newer offers, email is the best marketing tool to make sure all the resources you’re investing in lead generation or acquiring customers don’t go to waste. By inserting them into an (automated) email marketing campaign or nurture funnel with relevant email content, you can keep your business, services, or products top of mind for your audience.

Even more important, you’re operating on rented land when you use social platforms like Facebook to grow your business or engage with your target market. You don’t own the data or the platform. Once you capture someone’s email address though (through a paid ad, a free resource, or otherwise), that data becomes yours. That means that no matter what platform changes or algorithm tweaks social media companies or Google make, you have a direct channel to communicate with your leads and customers at no additional cost.

Email Marketer
Ellie Stamouli
Previously
freelancer spotlight

Ellie delivered 20% of the total revenue for Ghost Democracy through email, with an open rate of 55% and CTR of 10%.

Top email marketing talent- without the job postings, interviews, and headaches.

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Why you need to hire a freelance email marketing expert, now

If you’re not leveraging email to grow your business, investing in a freelance email marketing expert is one of the smartest things you can do for your brand. If you have no one in-house helping you with email, sourcing and hiring someone full-time with the expertise you need could be a time-intensive and expensive endeavor. Especially if you’re not an email marketing expert yourself, you run the risk of bringing on the wrong person only to find out months later after a lot of wasted time and money.

On the other hand, if you do have someone in-house who's been trying to tackle your email marketing strategy, hiring an expert freelancer to come on as a partner who understands the complexities of email as well as the stage and circumstances of your business will likely improve your email marketing efforts significantly. They can look at your business and email marketing strategy from a holistic level and work collaboratively with any other marketers you have in house to execute a strategy that will help you reach your goals.

Alternatively, if you’ve hired an agency to provide email marketing services and you’re not sure if you’re getting the most bang for your buck, bringing in a freelance email marketing expert  to review and optimize your email strategy based on your goals would cost a fraction of what you pay those “fancy” firms, but would give you a third party perspective as well as the flexibility you need in terms of price and work to be done. As mentioned earlier, if you implement your email marketing strategy effectively, it could run well for several months. 

Working with a freelance email marketing expert means they could come in every few months, realign your strategy, help educate anyone in-house, and then return if/when needed rather than keeping an expensive agency on retainer.

Our Merciless Vetting Process

Hundreds of marketers apply to MarketerHire each month. We accept less than 5%.

How We Vet

Need email marketing services? MarketerHire is the best place to hire expert email marketing freelancers.

There are plenty of run-of-the-mill freelance platforms with marketers who claim to be email marketing experts, but as freelancing becomes ever-more popular, so does purporting to be an expert in a particular vertical (when you’re not) to land more work. That’s why MarketerHire accepts less than 5% of applicants to our expert network. 
The truth is, the best freelancers know they’re amazing at what they do and don’t bother with low-grade freelance platforms. If you’re looking for top tier talent, you’ll find those experts on MarketerHire.

As marketing experts ourselves, we put all our freelance email marketing experts through a rigorous vetting process. From video interviews, test projects, and reviewing past experience and results, we screen for the very best and have full confidence any freelancer we match you with will be able to execute your email marketing strategy quickly and effectively.

We take the tedious and overwhelming process of vetting talent off your hands and pair you with a freelance marketer who has the chops to up-level your email marketing campaigns and provide email marketing services that generate results.

MarketerHire makes hiring a freelance email marketing expert easy so you can implement your email marketing strategy swiftly.

MarketerHire makes it insanely easy to hire an expert freelancer for your next marketing project. We match you with an expert within 48 hours so you can kickoff your work together quickly and implement your strategy swiftly. All of our experts are handpicked by us for every project, so you can rest assured they’ll be able to deliver. 

Remove the upfront time, money, and energy investment of sourcing top talent and leave that to us by working with one of our freelance email marketing managers. You’ll benefit from flexible and transparent pricing, as well as a rematch if for any reason you’re unsatisfied with your results. On top of that, one of our account managers will provide you with personalized support throughout your project to ensure your needs are met.

Clients of ours typically save between three to five times as much money as they would if they hired a traditional firm. Don’t waste time negotiating price, vetting proposals from agencies, or interviewing full-time candidates hoping the person you actually hire will be able to execute when you can get reliable service with one of our freelance email managers. If you need to execute quickly with reliable talent and flexible pricing, MarketerHire is for you. We are a full-service network that will match you with the email marketing expert you are looking for.

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