how we vet
How We Vet
ABOUT OUR AUTHORS
Tor Marom is a freelance writer and editor from Los Angeles. When not reporting local news or writing copy for Fortune 500 companies, he's probably playing the keyboard or watching stand-up.
Snapchat Ads, Explained: Benefits, Examples, Stats, Strategies
July 8, 2021
Snapchat isn’t just for teens — nearly half its users are over 29. Plus, its CPMs are far lower than Facebook’s, which makes it a great place to test out-there ad creative.
The Power of TikTok Ads: Examples, Benefits, Stats, Strategies
July 6, 2021
TikTok ads can bring in 2.5X return on ad spend (ROAS) and a $6 cost per action (CPA) — but those aren't the only reasons you should test this powerful platform.