ABOUT OUR AUTHORS

Rachel Vandernick

Rachel Vandernick is a growth and performance marketing consultant and founder of The Vander Group. She specializes in helping consumer-facing brands build efficient and effective digital marketing channels including paid and organic search, paid social, and influencer ads activations.
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What are Peer-to-Peer Referral Programs?

Rachel Vandernick
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April 7, 2023
Learn how peer-to-peer referral programs work and why they're effective for growing your business through customer recommendations.

How to Manage a TikTok Brand Ambassador Program

Rachel Vandernick
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January 5, 2025
Learn how to build and manage a successful TikTok brand ambassador program. Discover recruitment strategies, rewards, and contingency planning for your brand.

Overview of AI in Marketing: SEO/content, personalization & customer e

Rachel Vandernick
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March 28, 2023
Learn how AI tools like ChatGPT transform marketing through content creation, personalization, and customer engagement. Discover practical applications for your team.

Influencer Advertising Checklist: Promotion, Who to Work With

Rachel Vandernick
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February 14, 2023
Learn how to find and vet influencers for your brand. Get a checklist to choose the right creator partners and run successful campaigns.

How PR and SEO Can Work and Thrive Together

Rachel Vandernick
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February 14, 2023
Learn how to integrate PR and SEO strategies to boost brand visibility, earn quality backlinks, and drive more traffic. Discover the synergy between teams.

How to Use Pinterest as a Search Engine to Get More Leads

Rachel Vandernick
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March 13, 2025
Learn how to use Pinterest SEO to reach new audiences and generate leads. Discover why Pinterest rivals Google for visual search marketing.

How To Create a Brand Ambassador Program

Rachel Vandernick
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November 30, 2022
Brand ambassadors can be some of your biggest cheerleaders. Build a brand ambassador program from scratch and reward your fans for their loyal support.

10 Holiday Advertising & Marketing Strategies & Tips for 2024

Rachel Vandernick
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November 17, 2024
Discover 10 effective strategies to elevate your campaigns this festive season and connect with your audience like never before!

TikTok SEO: How to Build a TikTok SEO Strategy in 2025

Rachel Vandernick
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January 6, 2025
User internet searches are moving increasingly to social platforms. Learn the basics of TikTok search with this introduction.