ABOUT OUR AUTHORS

Rachel Cromidas

Rachel Cromidas is a writer, reporter and editor in Chicago. Her work has appeared in The New York Times, The Wall Street Journal and the Chicago Tribune.
Posts by

Hiring a PPC Expert? Look for These 13 Skills.

Rachel Cromidas
|
June 18, 2021
Sure, a PPC expert needs to know their way around Google Ads. But according to our panel of experts, PPC is bigger than any one tool — and any one search engine.

5 Signs It’s Time to Hire a (New!) PPC Expert

Rachel Cromidas
|
May 26, 2021
How do you know if your PPC strategy needs new leadership behind the wheel? We asked three experts in the field for signs your current team isn't cutting it.