how we vet
How We Vet
ABOUT OUR AUTHORS
Matt Ellis is a freelance content writer, specializing in digital marketing topics. For over a decade, he's been sharing his industry knowledge through ebooks, website copy, and blog articles just like this one.
6 Signs It’s Time to Hire a Fractional CMO
August 17, 2021
"Do we need a CMO?" isn't a yes or no question. Some startups don't need a full-time CMO — but if they're struggling with things like strategy or agency management, a fractional CMOs could save the day.
6 Must-Have Skills for Fractional CMOs
August 13, 2021
Fractional CMOs are trending. But how do companies find skilled candidates for a role that was once an oxymoron: a part-time C-suite position? We asked experts in the field what hiring managers should look for.
5 Signs It’s Time to Hire a Social Media Advertising Expert
July 1, 2021
Paid social is a powerful growth engine, and there are a few key signs you’re not making the most of it. For example: If you’re routinely breaking the 80/20 rule, you’re probably wasting money.
5 Must-Have Skills for Paid Social Media Advertising Experts
June 29, 2021
Even on the privacy-first web, paid social ads are too effective to quit — especially when a skilled professional leads strategy and spend. Here's what "skilled" means in this field, according to experts.