Evan Lee

We have teamed up with Motion to create a three-part series that examines the role of the Creative Strategist in today's ad landscape. This is the final article in a three-part series.The previous article, which focuses on the creative strategy process, can be found here.

We have teamed up with Motion to create a three-part series that examines the role Creative Strategist play in maximizing a brand's marketing capabilities.

Creative Strategists bridge the gap between media buyers and creatives, giving brands a competitive edge and improving the effectiveness of paid strategy.