ABOUT OUR AUTHORS

Alanna Hawley

Alanna has been in the SEO industry for over 10 years and throughout that time has worked with brands of all sizes and industries, including Logitech, The Red Cross, Troy-Bilt, Ariat International, numerous local businesses, and companies both large and small. Alanna is also an entrepreneur and business owner in the music industry who understands the unique perspective of founders and CEOs. Alanna's work over the last 10 years has allowed her to hone in on key SEO/SEM strategies and approaches that reliably yield success in driving traffic and business revenue through search engines.
Posts by

Best Organic and SEO Content Tools

Alanna Hawley
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May 11, 2023
Explore top SEO content tools to streamline your organic content process. Learn how to automate keyword research, writing, publishing, and reporting.

How to Do Keyword Research for SEO

Alanna Hawley
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March 7, 2023
Learn step-by-step keyword research for SEO using free and paid tools. Follow our guide to find high-value keywords for your content strategy.

How To Improve SEO On Shopify

Alanna Hawley
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February 16, 2023
Learn 3 tactics to optimize your Shopify store for search engines. Boost visibility with collections, blog posts, and strategic internal linking.

How to Change Your Domain Name Without a Negatively Impacting SEO

Alanna Hawley
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March 13, 2025
Learn to change your domain name without harming SEO with our essential step-by-step guide.

8 Reasons to Start Link Building ASAP

Alanna Hawley
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November 8, 2022
Link building as a practice gives you a distinct advantage both in terms of optimizing your own business and in maintaining an up-to-date understanding of a strategy that’s become an industry standard and is likely to remain part of the digital marketing landscape for the foreseeable future.

Quick Wins for D2C (Direct-to-Consumer) Ecommerce SEO

Alanna Hawley
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December 13, 2022
Learn actionable D2C SEO strategies including category page optimization, customer Q&A content, and internal linking to boost your direct-to-consumer brand.

How to Predict and Measure SEO ROI

Alanna Hawley
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December 12, 2022
Learn how to measure SEO ROI with our formula and calculator. Track organic revenue gains and prove your SEO investment's value.

How to Test SEO Using Google Ads

Alanna Hawley
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December 5, 2022
Learn how to test SEO keywords, messaging, and URLs using Google Ads before launching your full SEO strategy. Get immediate insights and traffic.

Top Factors That Impact SEO

Alanna Hawley
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December 5, 2022
Learn which SEO factors have the biggest impact on rankings. Discover on-page optimization, internal linking, and backlinks strategies that work.

How to Get a Featured Snippet on Google in 2025

Alanna Hawley
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December 12, 2024
Learn proven tactics to earn featured snippets and position zero rankings on Google. Boost clicks and brand trust with our complete strategy guide.

Repurposing Content for SEO

Alanna Hawley
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December 1, 2022
Learn how to repurpose content for SEO and achieve more with less. Discover 4 strategies to amplify your marketing impact and drive search traffic.