What is retargeting?

Retargeting is a form of online advertising that enables businesses to keep their brand in front of bounced traffic after they leave their website. Retargeting works by placing a cookie on the user's browser, which allows businesses to serve relevant ads to that user as they browse the web.

How does retargeting work?

When a user visits a website, a small piece of code called a pixel is placed on their browser. This pixel allows businesses to serve relevant ads to that user as they browse the web. The pixel is placed on the user's browser through an ad network, such as Google's Display Network or Facebook's Audience Network.

When the user visits another website that is part of the ad network, the ad network recognizes the pixel and serves the relevant ad to the user. This ad is served through an ad server, such as Google's DoubleClick or Facebook's Atlas.

The ad is then displayed to the user on the website they are visiting. The user will see the ad and be reminded of the business that placed the pixel on their browser.

What are the benefits of retargeting?

Retargeting is an effective way to keep your brand top of mind with users who have already shown an interest in your product or service. Retargeting also allows you to reach a larger audience than you would through other forms of online advertising, such as search engine marketing (SEM) or social media marketing (SMM).

Retargeting is also a cost-effective way to advertise, as you only pay when someone clicks on your ad. The cost per click (CPC) is usually lower than other forms of online advertising, such as SEM or SMM.

What are the best practices for retargeting?

There are a few best practices to keep in mind when retargeting users:

What are some common retargeting mistakes?

There are a few common mistakes that businesses make when retargeting users:

How can I get started with retargeting?

If you're interested in getting started with retargeting, there are a few things you need to do:

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