Native Advertising

What is Native Advertising?

Native advertising is a type of online advertising that is designed to blend in with the surrounding content on a website. The goal of native advertising is to make the ads feel less intrusive and more relevant to the user. Native advertising can take many different forms, but the most common type is in-feed advertising, where the ads are mixed in with the regular content on a website or app.

Native advertising is a relatively new phenomenon, but it has already become one of the most popular types of online advertising. In 2016, native advertising spending was expected to reach $22 billion, and it is projected to grow to $53 billion by 2021.1

There are many different reasons why native advertising is so popular. One of the main reasons is that native ads have been shown to be more effective than other types of online advertising, such as banner ads.2 Native ads are also less likely to be blocked by ad blockers, and they can be less intrusive and more relevant to the user than other types of ads.

The Benefits of Native Advertising

Native advertising can be an effective way to reach your target audience. Here are some of the benefits of native advertising:

The Different Types of Native Advertising

There are many different types of native advertising, but the most common type is in-feed advertising, where the ads are mixed in with the regular content on a website or app. Other types of native advertising include search ads, recommendation widgets, and sponsored content.

How to Create a Native Advertising Campaign

If you want to create a native advertising campaign, there are a few things you need to keep in mind. Here are some tips for creating a successful native advertising campaign:

Measuring the Success of Native Advertising

There are many different ways to measure the success of native advertising. Here are some of the most common metrics:

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