Engagement rate is a metric that measures the number of people who engage with a piece of content, divided by the total number of people who see it. Engagement can mean different things depending on the context, but generally includes any action that a user takes in response to a piece of content, such as liking, commenting, sharing, or clicking through to a website. Engagement rate is a valuable metric because it helps you understand how well your content is performing and whether or not people are actually interested in what you're putting out there.
Engagement rate is calculated by taking the number of people who engage with your content and dividing it by the total number of people who see it. For example, if you have a post that gets 100 likes and 10 comments, and it's been seen by 1,000 people, your engagement rate would be 12%.
There's no definitive answer to this question, as engagement rates will vary depending on the platform you're using, the type of content you're sharing, and your audience. That being said, a good engagement rate is typically anything above 1%.
There are a number of things you can do to try and improve your engagement rate. First, make sure you're sharing quality content that is relevant to your audience. If people see that you're consistently putting out high-quality content, they're more likely to engage with it. Second, be active on the platform you're using. If you're sharing content on social media, make sure you're regularly liking and commenting on other people's posts. This will make people more likely to do the same on your content. Finally, don't be afraid to experiment with different types of content and see what works best for your audience.