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Sarah was one of the first 100 employees at Uber and stayed for almost 7 years, including some of Uber’s more fun projects like their pop-up at Sundance. She’s launched and scaled hundreds of products and campaigns. She also was on their IPO team and led the build of their investor relations site.
Sarah V.
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What does a Social Media Manager do?
A Social Media Manager for Subscriptions is responsible for managing and enhancing the online presence of a subscription-based business across various social media platforms. They create, curate, and manage all published content to drive customer engagement and ultimately increase subscriptions.
In a typical day, a Social Media Manager for Subscriptions might:
- Develop and implement social media strategies that align with business goals
- Create, schedule, and publish high-quality content
- Monitor SEO and user engagement, adjusting strategies as necessary
- Collaborate with other teams, like marketing and sales, to ensure brand consistency
- Respond to comments and customer queries in a timely manner
In essence, this role combines the creative aspects of social media with the business-focused goal of driving subscriptions. By leveraging their understanding of social media trends and customer behavior, they play a key role in the growth and success of a subscription-based business.

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Learn moreSocial media is not just about likes and shares anymore.
A Social Media Manager for Subscriptions is the key to recurring revenue.
This role requires a mix of creativity, data analysis, and customer engagement skills.
When your subscription numbers are stagnating, it's time to hire this role.
Boost your subscriptions, hire a Social Media Manager today.
Social media is not just about likes and shares anymore.
It's time to rethink what success on social media looks like for your subscription-based business. You've likely noticed that the game has changed. Gone are the days when success in the social media realm was primarily measured by the number of likes, shares, or comments. Today, it's about a lot more than just superficial engagement metrics.
Social media is now a powerful tool for driving business results, particularly for subscription-based businesses. It’s a key element for building a community, nurturing relationships, and driving customer retention. The real value lies not in the number of likes or shares, but in the depth of the connection you can create with your audience, leading to increased customer loyalty and lifetime value.
As a subscription-based business, you know the importance of retaining customers over the long term. An expert social media manager can help you use social media to build and maintain these relationships. They can create a strategy that moves beyond likes and shares, focusing on engagement that leads to conversions and customer retention.
An effective social media strategy for subscription businesses is about understanding your audience and delivering content that resonates with them. It's about creating conversations, fostering a sense of community, and providing value that keeps your audience coming back for more.
Hiring a social media manager from MarketerHire ensures you're working with an expert who understands these nuances. They're skilled in using the power of social media to not only attract but also retain customers, turning your social media channels into a powerful tool for business growth.
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