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Sarah was one of the first 100 employees at Uber and stayed for almost 7 years, including some of Uber’s more fun projects like their pop-up at Sundance. She’s launched and scaled hundreds of products and campaigns. She also was on their IPO team and led the build of their investor relations site.
Sarah V.
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What does a Social Media Strategist do?
A Social Media Strategist is responsible for planning, implementing, and monitoring a company's social media strategy in order to increase brand awareness and improve marketing efforts. They work to drive engagement by creating high-quality content and planning out the optimal way to reach and grow the company's online audience.
Social Media Strategists typically engage in activities such as:
- Developing comprehensive and effective social media strategies
- Creating and scheduling high-quality content across various platforms
- Monitoring online conversations for brand mentions and engagement opportunities
- Evaluating social media analytics to gauge the success of campaigns
- Collaborating with other teams to ensure brand consistency and positive user engagement
In essence, a Social Media Strategist guides the social media presence of a company, shaping the way it interacts with its online community. Their work directly contributes to the company's broader marketing goals by boosting online visibility and engagement.
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Social media isn't about the hard sell.
Social media strategists are the key to unlocking organic reach.
The best social media strategists have these 4 skills.
If your brand isn't resonating on social platforms, hire a social media strategist.
Invest in a social media strategist to build authentic connections.
Social media isn't about the hard sell.
Imagine you're at a party and someone spends the entire evening trying to sell you their product. You'd probably want to avoid them, right? That's the same principle that applies to social media marketing. It's not about the hard sell - it's about building relationships, fostering trust, and nurturing an audience.
Social media is a golden opportunity to engage with your audience, to understand their needs, desires, and pain points. It's a platform where you can humanize your brand, tell your story, and cultivate a loyal community of followers. It's where you can get involved in conversations, deliver value, and become a trusted source of information.
Now, this doesn't mean you can't promote your products or services on social media. It's about how you do it. An expert social media strategist from the MarketerHire network can guide you in adopting a more nuanced approach. They can help you create and share content that entertains, educates, and inspires. They can help you use social media not as a sales megaphone, but as a tool for building meaningful relationships that eventually lead to sales.
The reality is, people don't go on social media to be sold to. They go there to be entertained, to connect with others, to learn new things. If you can tap into that – if you can provide value and build trust – then you're not just selling, you're creating a community of loyal customers who will advocate for your brand.
In the era of social media, hard selling is out. Building relationships is in. And that's where a social media strategist can make all the difference.
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