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Sarah was one of the first 100 employees at Uber and stayed for almost 7 years, including some of Uber’s more fun projects like their pop-up at Sundance. She’s launched and scaled hundreds of products and campaigns. She also was on their IPO team and led the build of their investor relations site.
Sarah V.
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What does a Social Media Strategist do?
A social media strategist for on-demand services creates and implements online marketing campaigns to drive customer engagement and business growth. This professional is responsible for developing strategies to boost brand awareness and customer retention via various social media platforms.
Typical activities for this role include:
- Analyzing current market trends and customer behavior to formulate effective social media strategies.
- Creating engaging and relevant content for different social media channels.
- Monitoring and reporting on the performance of social media campaigns.
- Collaborating with other marketing professionals to align social media strategies with overall business goals.
- Responding to customer feedback and inquiries on social media platforms in a timely and professional manner.
A social media strategist plays a crucial role in connecting the company and its services with the online community. They harness the power of social media platforms to drive business growth and enhance the customer experience.

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Learn moreSocial media isn't just for brand exposure.
A Social Media Strategist can boost your on-demand services' visibility.
Mastery of these 4 skills is crucial for a Social Media Strategist.
When your on-demand services need a wider reach, hire a Social Media Strategist.
Invest in a Social Media Strategist to maximize your service's potential.
Social media isn't just for brand exposure.
Let's delve into the common misconception: Social media is just for brand exposure. This statement drastically undersells the true potential of social media for your business. If you believe this, you're missing out on a goldmine of opportunities that a social media strategist can bring to your On-Demand services.
Yes, social media platforms are fantastic for raising brand awareness. But, they're also powerful tools for driving website traffic, generating leads, and boosting sales. With the right strategist, social media channels become a two-way communication highway, allowing businesses to engage with, listen to, and understand their audience like never before.
Think of the feedback and engagement you can harness from social media. It's a direct line to your customers, providing invaluable insights which can be turned into action, enhancing your services and products. Social media is also an essential tool for reputation management. In the hands of a seasoned strategist, it can be used to manage and mitigate any negative feedback, turning potential crises into opportunities for demonstrating excellent customer service.
Moreover, the power of social media advertising cannot be overlooked. With highly targeted ad capabilities, businesses can reach out to the right audience at the right time. The ROI on social media ads can be quite impressive, especially when managed by a professional.
So, if you're ready to leverage the full potential of social media, consider hiring a social media strategist from MarketerHire. This investment can catapult your on-demand services to new heights, far beyond mere brand exposure.
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