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The Top 1% of Media Buyers Freelance Here

Sarah was one of the first 100 employees at Uber and stayed for almost 7 years, including some of Uber’s more fun projects like their pop-up at Sundance. She’s launched and scaled hundreds of products and campaigns. She also was on their IPO team and led the build of their investor relations site.

Sarah V.

Meet your (perfect) marketing match in 48 hours

What does a Media Buyer do?

A media buyer for on-demand services plays a crucial role in purchasing, negotiating, and monitoring advertising space and airtime on behalf of companies. Their primary goal is to reach the highest number of consumers within the target audience at the lowest possible cost.

Their typical activities include:

  • Conducting thorough market research to understand the most effective platforms for reaching the company's target audience.
  • Negotiating rates and contracts with advertising sales reps.
  • Tracking purchased media to ensure ads run as planned.
  • Analyzing the effectiveness of advertising campaigns and adjusting strategies as needed.
  • Keeping up-to-date with industry trends and the latest media buying software.

In essence, a media buyer for on-demand services acts as a bridge between companies and their potential customers, ensuring that advertising efforts are effective and cost-efficient. They are a vital player in the marketing landscape, driving the success of advertising campaigns.

Media Buyer description

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Traditional media buying is no longer enough.

A media buyer with on-demand service experience is invaluable.

Media buyers for on-demand services must understand these 4 key areas.

When your ad spend is high, hire a specialist media buyer.

Invest in a media buyer for on-demand services for greater ROI.

Traditional media buying is no longer enough.

Today's customers are far more complex than the traditional media buying approach can comprehend. They hop from one platform to another, from one medium to another, making their journeys unpredictable. You can't just rely on TV, radio, or print ads to capture their attention. You need to be present where they are — in the digital world.

This is where a media buyer for on-demand services comes into play. They can help you navigate the intricate web of the digital advertising ecosystem. They can identify which platforms your customers frequent and at what times, and then strategically place your ads to capture their attention.

Being seen on these platforms not only increases your brand exposure but also allows for more personalized and targeted messaging. With the help of data analytics, your media buyer can identify patterns in customer behavior and tailor your message to resonate with them on a deeper level.

This isn't to say that traditional media buying is obsolete. It still has its place in the marketing mix. However, to truly connect with today's customers, you need an expert who can combine the strengths of both traditional and digital media buying.

That's what a media buyer for on-demand services can do for you. They can help you create a media buying strategy that's not only comprehensive but also adaptable to the ever-changing media landscape. They can help you maximize your media spend and ensure that your message reaches the right audience at the right time.

So, if you're still relying solely on traditional media buying, you're missing out on a wealth of opportunities to connect with your customers. Step into the digital age with a media buyer for on-demand services. They'll show you how to take your media buying strategy from good to great.

Ready to hire your media buyer?

Tell us more about you and your needs, and we'll find the best media buyer for the job.

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