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The Top 1% of Social Media Managers Freelance Here

Sarah was one of the first 100 employees at Uber and stayed for almost 7 years, including some of Uber’s more fun projects like their pop-up at Sundance. She’s launched and scaled hundreds of products and campaigns. She also was on their IPO team and led the build of their investor relations site.

Sarah V.

Meet your (perfect) marketing match in 48 hours

What does a Social Media Manager do?

A Social Media Manager for Direct-to-Consumer (DTC) businesses orchestrates the online presence of the brand, while engaging and growing its digital community. They manage all social platforms, creating content that drives brand awareness and sales.

As a Social Media Manager for DTC, you would be responsible for:

  • Developing and implementing social media strategies that align with business goals.
  • Creating original, brand-appropriate content for various social media platforms.
  • Monitoring and responding to audience comments and messages in a timely and authentic manner.
  • Analyzing social media metrics to gauge the success of campaigns and content, adjusting strategies as needed.
  • Collaborating with other departments to ensure brand consistency and amplify reach.

In essence, a Social Media Manager for DTC is the voice of the brand online. They play a critical role in shaping brand perception, fostering community engagement, and driving consumer purchase behavior.

Social Media Manager description

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Going viral isn't the only benchmark for success in social media.

A DTC social media manager is essential for online brand visibility.

A top-notch DTC social media manager must have these 4 skills.

If your DTC brand struggles with customer engagement, it's time to hire a social media manager.

Take control of your brand's social narrative, hire a DTC social media manager now.

Going viral isn't the only benchmark for success in social media.

When it comes to social media, going viral isn't the only benchmark for success. Sure, it's an exciting event and can pay dividends in terms of brand visibility and audience growth. But is it the only measure of success? Absolutely not.

Think about it. What does 'going viral' even mean? A sudden spike in likes, shares, comments? That's great, but what happens after? The internet has a short memory and a viral hit today can be forgotten tomorrow. What you need is a consistent, engaging presence on social media that cultivates a loyal audience over time.

Moreover, virality doesn't necessarily equate to sales or conversions. You may have a post that gets shared thousands of times, but if it doesn't lead to any measurable business results, what's the point?

Instead, consider alternative benchmarks for success. These could include engagement rates, follower growth, website traffic generated, leads generated, or actual sales and conversions. You might also want to track brand sentiment and customer satisfaction levels.

So, don't get too caught up in the viral game. Instead, focus on creating meaningful, engaging content that resonates with your audience and aligns with your brand values.

Having a social media manager from MarketerHire can be a game-changer in this aspect. They can help you set realistic goals, develop a strategic social media plan, create engaging content, and track your performance against key benchmarks. This way, you're not just chasing virality, but building a sustainable and effective social media presence that drives real business results.

Ready to hire your social media manager?

Tell us more about you and your needs, and we'll find the best social media manager for the job.

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