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Sarah was one of the first 100 employees at Uber and stayed for almost 7 years, including some of Uber’s more fun projects like their pop-up at Sundance. She’s launched and scaled hundreds of products and campaigns. She also was on their IPO team and led the build of their investor relations site.
Sarah V.
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What does an Email Marketer do?
An email marketer for consumer apps is responsible for developing and executing email marketing strategies to increase user engagement and retention. They create personalized email campaigns aimed at driving app downloads, usage, and revenue.
Typical activities for an email marketer for consumer apps include:
- Developing and implementing email marketing strategies for consumer apps.
- Creating personalized email campaigns to promote app features and updates.
- Using analytics tools to monitor and analyze email campaign performance.
- Segmenting email lists based on user behavior and preferences.
- Testing and optimizing email marketing campaigns to improve open rates and conversions.
An email marketer plays a crucial role in the growth of a consumer app by driving user engagement and retention. Their work directly impacts the app's bottom line by influencing downloads, usage, and revenue.

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Learn moreEmail marketing isn't dead, it's evolving.
Email marketers with consumer apps experience are crucial for user engagement.
An email marketer for consumer apps needs these 7 skills.
When app retention rates are low, hire an email marketer.
Boost your app's user engagement by hiring a seasoned email marketer.
Email marketing isn't dead, it's evolving.
Contrary to what some critics might say, email marketing isn't dead. In fact, it's evolving. It's still one of the most effective ways to reach and engage your audience, and it's more important than ever to have an expert email marketer on your team. Especially when it comes to consumer apps, where the competition is fierce and users are bombarded with choices, a strategic email marketing campaign can be the differentiator that sets you apart.
Email marketers can help you leverage the rich data you have about your app users to create personalized, targeted campaigns that drive engagement and retention. They understand the nuances of user behavior and can design campaigns that meet users where they are. They're also adept at navigating the changing landscape of privacy regulations and email service provider rules to ensure your emails land in the inbox, not the spam folder.
Moreover, they have the expertise to test and optimize every element of your emails, from subject lines to send times, to continually improve performance. They can also integrate your email marketing with other channels for a seamless user experience.
It's not just about sending emails anymore. It's about crafting strategic, data-driven campaigns that resonate with your users and drive them to take action. It's about staying ahead of the trends and leveraging the latest tools and technologies. And it's about understanding your users and delivering the right message at the right time.
So, if you're ready to take your consumer app to the next level, don't overlook the power of email marketing. And don't settle for just any email marketer. Choose an expert from MarketerHire's network who has the skills and experience to help your app succeed in this rapidly evolving landscape.
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