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Sarah was one of the first 100 employees at Uber and stayed for almost 7 years, including some of Uber’s more fun projects like their pop-up at Sundance. She’s launched and scaled hundreds of products and campaigns. She also was on their IPO team and led the build of their investor relations site.
Sarah V.
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What does a Social Media Manager do?
A social media manager in the apparel and fashion industry is key in crafting and executing a brand's online presence. This role requires a creative and strategic mind to effectively engage with audiences and promote the brand's products.
Among their many tasks, a social media manager may be responsible for:
- Developing and implementing social media strategies that align with business goals
- Creating original, engaging text, image and video content that reflects the brand's voice
- Monitoring user engagement and providing feedback for future content and campaigns
- Staying up-to-date with current technologies and trends in social media, design tools and applications
- Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
A social media manager's role is dynamic, often requiring them to adapt and evolve with trends in both fashion and digital spaces. At its core, this role bridges the gap between a brand and its online community, making it an essential component in modern fashion marketing.

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Learn moreOutsourcing social media isn't always the answer.
A social media manager with fashion industry knowledge is a game-changer.
Social media management in fashion requires advanced aesthetic sense and trend awareness.
When your fashion brand lacks online presence, hire a professional social media manager.
A dedicated social media manager can transform your fashion brand's visibility.
Outsourcing social media isn't always the answer.
Social media is a critical aspect of any brand’s marketing strategy, particularly for those within the apparel and fashion industry. However, outsourcing this task isn’t always the answer. Here's why.
There's a unique perspective and understanding that comes from being part of your brand from the inside, something that an external agency might not fully grasp. Your brand’s voice, tone, and style are essential to your social media strategy. It takes someone intimately familiar with your brand to create and maintain the authentic, engaging, and on-brand content that your audience seeks.
Your customers and followers want to feel heard and valued, and they expect quick responses to their comments and queries. With an in-house social media manager, you can ensure real-time interaction with your audience, leading to increased customer satisfaction and loyalty.
Furthermore, social media trends change rapidly. Having a dedicated in-house social media manager means you have someone on top of these trends, ready to pivot your strategy at a moment’s notice.
While there are benefits to outsourcing, such as cost savings and access to a wider pool of expertise, these can often be outweighed by the drawbacks. The benefits of having an in-house social media manager, specifically one from the MarketerHire network, can include a deep understanding of your brand, real-time customer engagement, and a finger on the pulse of current social media trends.
In the end, the right solution will depend on your brand's specific needs and resources. Regardless of your choice, having a strong social media strategy is essential in this digital age.
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