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Sarah was one of the first 100 employees at Uber and stayed for almost 7 years, including some of Uber’s more fun projects like their pop-up at Sundance. She’s launched and scaled hundreds of products and campaigns. She also was on their IPO team and led the build of their investor relations site.
Sarah V.
Meet your (perfect) marketing match in 48 hours
What does a Marketing Contractor do?
A marketing contractor for adtech companies is primarily responsible for developing, implementing, and managing marketing campaigns that promote the adtech products and services. This role involves understanding the unique selling points of the adtech industry and translating them into compelling marketing strategies.
Typical activities include:
- Conducting market research to identify marketing opportunities and competition.
- Creating and executing strategic marketing plans that meet business objectives.
- Collaborating with sales and product teams to align marketing strategies with business goals.
- Writing and editing content for marketing materials, such as blog posts, social media posts, and press releases.
- Analyzing marketing data to measure the effectiveness of marketing campaigns and improving strategies based on the results.
In essence, a marketing contractor for adtech companies is a strategic partner that drives brand awareness and lead generation through effective marketing tactics. They play a crucial role in bridging the gap between adtech companies and their target customers, helping to position the company's offerings in a competitive marketplace.
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Traditional ad agencies are becoming obsolete.
AdTech companies need specialized marketing contractors.
A seasoned AdTech marketing contractor must possess these 4 skills.
When your AdTech company is falling behind, hire a marketing contractor.
Boost your AdTech's performance by hiring a marketing contractor.
Traditional ad agencies are becoming obsolete.
In today's fast-paced digital world, traditional ad agencies are struggling to keep up. The rise of programmatic advertising, AI-driven ad targeting, and the growing importance of data analytics are challenging the traditional model of advertising.
You may have noticed that many traditional ad agencies are struggling to adapt to these shifts. They're burdened with overhead costs, long turnaround times, and a lack of expertise in modern, data-driven advertising techniques. This is why many businesses are moving away from traditional ad agencies and turning to more versatile and agile alternatives.
Enter the marketing contractor for AdTech companies. These professionals are well-versed in the latest advertising technologies and strategies. They understand how to leverage data to create targeted, effective ad campaigns. And because they're not tied to a large agency, they can adapt quickly to changes in the market.
Contrary to traditional ad agencies, a marketing contractor can provide a higher level of service at a lower cost. They can work closely with your team, understand your business goals, and deliver personalized solutions. They can also bring fresh perspectives and innovative ideas, helping your business stay ahead of the competition.
Moreover, a marketing contractor from MarketerHire's network of top-tier marketing professionals can offer you unparalleled value. They bring a wealth of experience and expertise to the table, ensuring your advertising campaigns are not only effective but also forward-thinking.
In a world where digital advertising is constantly evolving, can you really afford to stick with an outdated model? The answer is clear: Traditional ad agencies are becoming obsolete, and the future lies with flexible, tech-savvy marketing contractors.
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