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In mid-August, SEOs noticed that their title tags weren't appearing in Google search results as intended — they were getting algorithmically rewritten. What does that mean for organic search strategy?
The agency vs. in-house debate never dies, but it's getting old. It feels particularly outdated right now because it ignores an important employment option for marketers: freelancing.
Coca-Cola is on Twitter, and 7UP has a verified Instagram, but the root beer brands are... where, exactly? A recent tweet made us wonder, so we took a look into how root beer is (or isn't!) marketed.
How does one master social media? Well, you could use it... or apparently go to school for it. But should you? That's a hot topic on #MarketingTwitter.
Marketing and advertising aren't synonyms — all advertising is marketing, but not all marketing is advertising. Inspired by a tweet, we dug into the distinction.
Tinned fish has suddenly become the official food of "hot girls" everywhere — and marketing has to be involved. But who's the marketing push coming from? We did some research.
If you see a job description start to trend, take a closer look. The job might implicitly be to turn back time and make Facebook ads work like they used to.
It feels like this email lifted HBO Max’s brand — and shifted American culture as we know it — at least as much as Mare of Easttown. And it was way cheaper.
When we asked if your brand’s logo “goes rainbow” in June, only 33% of you said yes — 67% said you skip it. Here's why you said you go rainbow, or don't. Some good, and some very, very bad reasons included.
Selling the concept of marketing to leadership is such a major pain point. "The issue is whether or not they trust you enough and will give you enough freedom to do your job, it is about the client’s character, not the level of marketing knowledge."