Tweet of the Week
Why Data + Gut Instinct > Data
We’ve seen a lot of chatter about marketers trusting their guts lately — but performance data matters, too. Here are some Twitter-inspired tips on balancing instincts and measurement.
Mae Rice3 Lessons From Parachute’s Chaotic Catalog Cover
Sometimes you send a catalog and never know if people liked the creative you included. Other times, it goes viral. Here’s what Parachute can learn from its viral marketing moment.
Kelsey DonkForced Influencer Marketing… Works!
On TikTok, Doja Cat sang a Taco Bell jingle with… a grimace, honestly, and a disclaimer that it was “contractual.” But that wasn’t a marketing misstep.
Mae RiceThe End of Instagram Giveaways
“Follow and comment for a chance to win!” We’ve all seen brand accounts (and Kardashians!) push messages like this — but this growth hack is on the outs.
Mae Rice