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Social Media Advertising

Social Media Advertising

8 Expert Tips on Creating the Best Pinterest Ads Ever (With Examples!)

Pinterest ads can unlock a secretly SEO-friendly channel and reach an audience with intent to shop. But its ad platform is also relatively new, so it takes some tricks to make it perform.
Kelsey Donk
Social Media Advertising

Don't Underestimate Snapchat Ads — Use These 7 Pro Tips to Make Them Convert

Snapchat isn’t just for teens — nearly half its users are over 29. Plus, its CPMs are far lower than Facebook’s, which makes it a great place to test out-there ad creative.
Tor Marom
Social Media Advertising

TikTok Ads Regularly Bring In 2.5X ROAS — But That's Not the Only Reason to Try Them

TikTok ads have helped brands capitalize on organic virality, and the right campaign can bring in super-strong engagement — think 1M+ UGC videos, and an unpaid video from Lizzo.
Tor Marom
Social Media Advertising

5 Signs It’s Time to Hire a Social Media Advertising Expert

Paid social is a powerful growth engine, and there are a few key signs you’re not making the most of it. For example: If you’re routinely breaking the 80/20 rule, you’re probably wasting money.
Matt Ellis

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Social Media Advertising

Social Media Advertising

5 Must-Have Skills for Paid Social Media Advertising Experts

Even on the privacy-first web, paid social ads are too effective to quit — especially when a skilled professional leads strategy and spend. Here's what "skilled" means in this field, according to experts.

Matt Ellis

Social Media Advertising

How to Calculate ROAS and Assess Profitability for Paid Social Ads

High return on ad spend isn't enough to guarantee a successful digital ad campaign. Context matters, and so does profitability, according to a paid social media marketer and Facebook alum.

Maurice Rahmey

Social Media Advertising

The Rocky Not-Quite-Rollout of Apple’s Privacy Update Has Digital Marketers “Freaking the F*&% Out”

The update doesn’t even have a release date, but we spoke to three digital marketing professionals who are already feeling its effects in their Facebook campaigns and beyond.

Mae Rice

Digital Marketing

The 30 Best Ads of the Pandemic Era

When the pandemic began, marketing teams faced a question: Should we stick with business as usual or invest in new creative? Here are the 30 best ads from companies that invested in fresh, of-the-moment ads.

Kelsey Donk

Social Media Advertising

The Surprising Platform You’ll Want To Start Advertising On Right Now

Snapchat advertising is the new frontier for DTC marketers. It's cheap, it's easy to target, and it's way more entertaining. Learn more about it here.

By Raisin Bread Editors

Social Media Advertising

The Facebook Ad Campaign E-Commerce Brands Need

How do you know the type of campaign to choose when running Facebook ads when you want to drive sales? These few tricks can help e-commerce brands scale ROAS.

Chad Keller

Social Media Advertising

Noticing A Spike in Ad Costs This Week? Blame Trump

Do you know why your social media ads fluctuate in cost? For right now, the upcoming election could be to blame. Here's what you need to know to educate your clients and brand.

Julie Nguyen