.png)
.svg)
Social Media Advertising
How to Calculate ROAS and Assess Profitability for Paid Social Ads
High return on ad spend isn't enough to guarantee a successful digital ad campaign. Context matters, and so does profitability, according to a paid social media marketer and Facebook alum.
Maurice RahmeyThe Rocky Not-Quite-Rollout of Apple’s Privacy Update Has Digital Marketers “Freaking the F*&% Out”
The update doesn’t even have a release date, but we spoke to three digital marketing professionals who are already feeling its effects in their Facebook campaigns and beyond.
Mae RiceThe 20 Best Ads of the Pandemic Era
There was no silver bullet answer to marketing through the pandemic. Like all of us, brands have had to pivot again and again during this tumultuous year.
Jay BladesThe Surprising Platform You’ll Want To Start Advertising On Right Now
Snapchat advertising is the new frontier for DTC marketers. It's cheap, it's easy to target, and it's way more entertaining. Learn more about it here.
By Raisin Bread Editors