Social Media Advertising
8 Expert Tips on Creating the Best Pinterest Ads Ever (With Examples!)
Pinterest ads can unlock a secretly SEO-friendly channel and reach an audience with intent to shop. But its ad platform is also relatively new, so it takes some tricks to make it perform.
Kelsey DonkDon't Underestimate Snapchat Ads — Use These 7 Pro Tips to Make Them Convert
Snapchat isn’t just for teens — nearly half its users are over 29. Plus, its CPMs are far lower than Facebook’s, which makes it a great place to test out-there ad creative.
Tor MaromTikTok Ads Regularly Bring In 2.5X ROAS — But That's Not the Only Reason to Try Them
TikTok ads have helped brands capitalize on organic virality, and the right campaign can bring in super-strong engagement — think 1M+ UGC videos, and an unpaid video from Lizzo.
Tor Marom5 Signs It’s Time to Hire a Social Media Advertising Expert
Paid social is a powerful growth engine, and there are a few key signs you’re not making the most of it. For example: If you’re routinely breaking the 80/20 rule, you’re probably wasting money.
Matt Ellis