"Do we need a CMO?" isn't a yes or no question. Some startups don't need a full-time CMO — but if they're struggling with things like strategy or agency management, a fractional CMOs could save the day.
Fractional CMOs are trending. But how do companies find skilled candidates for a role that was once an oxymoron: a part-time C-suite position? We asked experts in the field what hiring managers should look for.