Expert Q & A
When Is Marketing Mix Modeling Most Worthwhile?
Marketing mix modeling (MMM) takes more setup than native dashboards — but it offers clearer, less biased insights into each channel’s incremental impact, too. We asked Recast co-founder Michael Kaminsky when it’s most impactful.
Mae RiceThe Power of the Faceless Influencer
Influencers who spotlight their creativity — not themselves — are often more relatable and trusted than the ubiquitous lifestyle influencer, according to a new Imgur report. We dug into why, and why it matters for marketers.
Mae RiceHow To Draw 20M+ Visitors With a Branded Metaverse Experience
No need to wait for Meta’s metaverse! Peek inside the process Kimb Luisi and Dan Young used to build Alo Yoga’s virtual mindfulness retreat in Roblox.
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Expert Q & A
TikTok's Superpower Might Be Marketing Beauty Products
How did The Ordinary achieve its sky-high valuation? Well, it helps that the brand's products have gone viral on TikTok (where it's also verified, natch). We got Doe Lashes founder Jason Wong's take on why TikTok's so powerful in the beauty space.
How to Rediscover Product-Market Fit Again (and Again) (and Again)
Pre-pandemic, Ministry of Supply was building a modern workwear brand full of crisp-yet-travel-ready clothing — a brand that COVID could’ve crushed. How did they live to tell the tale? It all starts with spotting the four horsemen of a market shift.