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Inside the Rebrand That Got Everyone to Move to Miami

As remote work goes mainstream, cities need competitive brands more than ever. Miami’s Republican mayor, Francis Suarez, is seizing the moment and using a multi-channel strategy to reinvent his city.

Mae Rice

How to Build a Powerful Marketing Team From Scratch

Building a marketing team is hard. To make it easier, we rounded up example team structures from marketing thought leader Gary Vee, Privy CMO Dave Gerhardt, and more.

Camille Trent

The Rocky Not-Quite-Rollout of Apple’s Privacy Update Has Digital Marketers “Freaking the F*&% Out”

The update doesn’t even have a release date, but we spoke to three digital marketing professionals who are already feeling its effects in their Facebook campaigns and beyond.

Mae Rice

Digital Marketing

Remote

The 40 Best Freelancer Tools, According to Expert Marketers

There’s no shortage of free and paid software for self-employed people. To help you narrow it down, we polled freelancers and marketers to find out which software they actually use.

Camille Trent

What Marketers Get Wrong About Email, According to Media’s Newsletter Guru

“It’s much easier to find brands doing a bad job than brands doing a good job,” says Dan Oshinsky, who's launched newsletters for the New Yorker and BuzzFeed.

Mae Rice

These 13 Marketing Trends Will Define 2021, Experts Say

Experts see these growing trends — like augmented reality ads and emails designed for dark mode — taking over the marketing mainstream in 2021. But which one is right for you?

Kate Talbot

Marketing Freelancer, Full-Time Hire, or Agency: Which One Is For You?

We dug into the pros and cons of the top three types of marketing talent. Yep, even freelancers. They’re our specialty at MarketerHire, but they're not for everyone!

Mae Rice

The 20 Best Ads of the Pandemic Era

There was no silver bullet answer to marketing through the pandemic. Like all of us, brands have had to pivot again and again during this tumultuous year.

Jay Blades

Here's How to Build an Influencer Marketing Program That Boosts Word of Mouth and ROI

Does influencer marketing and UGC actually work? Oh, absolutely it does. Better yet, it doesn't have to incredibly expensive either. Here's how to tap into both strategies, right now.

Courtney Grace

An Insider Look at the Gift Guide Game

Where do gift guides come from? We asked an affiliate marketer how brands negotiate placements — and if it’s too late to launch a 2020 gift guide strategy.

Mae Rice

LinkedIn Profile Optimization Tips For Freelancers: Your Guide to Landing New Clients on LinkedIn

Every day, freelancers turn potential clients off with passive LinkedIn profiles. This article walks freelancers through the steps of updating their profiles to attract new clients and make money on LinkedIn.

Camille Trent

Was the 2020 Election Brand Safe?

The dust is settling. The analytics have arrived. We took a look back at the marketing hits and misses of election week 2020 with VC Jeff Cantalupo, a long-time investor in one of the week’s big winners: Calm.

Mae Rice

Brand Development: A Crucial Marketing Milestone Far Too Many Brands Skip Entirely

Far too many entrepreneurs and even established brands forgo brand development. This is a critical mistake. Product market fit is one thing, but expansion to new audiences and building loyalty and affinity starts here.

Jared Rosenberg

SMS Marketing: Why Texting Customers Works and How to Get Started

SMS marketing is on the rise in 2021, and for good reason. Learn what SMS marketing is and how to launch 251X ROAS campaigns with text message marketing.

Camille Trent

The Surprising Platform You’ll Want To Start Advertising On Right Now

Snapchat advertising is the new frontier for DTC marketers. It's cheap, it's easy to target, and it's way more entertaining. Learn more about it here.

By Raisin Bread Editors

Our Growth Marketers’ Best Advice To Keep Your Business Strong During The Novel Coronavirus Pandemic

As coronavirus rages on, our growth marketing experts give advice on keeping your business strong using specific channels, regardless of COVID-19 impact.

By Raisin Bread Editors

The 6 Reasons Your Business Needs SEO—According To The Experts

Can SEO be the missing piece to a marketing mix for your business? Here are six reasons your business needs an SEO strategy and an expert who can deliver.

By Raisin Bread Editors

Growth Marketers are Modern Day Marketing Managers – and That’s a Really, Really Good Thing

What even *is* growth marketing? The term has marketers rolling their eyes, and hiring managers clamoring to find the next great growth hire. Here is what it means, why it matters, and why you might need one (or be one!).

Courtney Grace

The Facebook Ad Campaign E-Commerce Brands Need

How do you know the type of campaign to choose when running Facebook ads when you want to drive sales? These few tricks can help e-commerce brands scale ROAS.

By Chad Keller

7 SEO Stats You Need to Know For Your Business in 2021

You know you need SEO in your marketing strategy, but how much do you really know about it? Here are 7 SEO stats that will make you think about it differently.

By Raisin Bread Editors

Your Guide To Setting Expectations And Goals With Your Freelancer Marketer

Have you set expectations with our marketing freelancers yet? Learn how to have important conversations with your freelancers around goals and processes.

By Raisin Bread Editors

The SEO Primer: The Essentials To Getting Started

Are you ready to introduce SEO into your marketing strategy? Here are the basics to laying down the foundation of a successful SEO program –– technical and otherwise.

By Bryan Driscoll

The Dos and Don’ts of Marketing DTC Brands, According to Nik Sharma

Sharma, a.k.a. “the DTC guy,” has worked with brands like Hint Water, Haus and Black Wolf. He shared some of the marketing insights he picked up along the way.

Mae Rice

The 6 Big Ways a Social Strategy Helps Your Business Level-Up

Social media is a powerful marketing tool — when used correctly. Here are six big ways to improve the social media strategy for the health and viability of your business and brand.

By Rebekah Roberson

6 Crucial Things Successful Freelance Marketers Do

If you're a marketing expert looking to pivot into freelancing, here are six things that great freelance marketers do to create successful partnerships, happy clients, and more.

By Kat Ambrose

How to Acquire Customers Over BFCM: Last Minute Ideas That Require $0 Paid Search or Social Spend

Ad costs are a wild card between elections, COVID-19, and BFCM. Here are your next best bets for acquiring customers this holiday season – all without a dime spent in paid.

co-op commerce

7 Hard Truths About SEO For eCommerce, According To The Experts

SEO is arguably the most important, strategic, and hidden part of an e-commerce marketing strategy. Make the most of it by following advice right from the experts.

By Raisin Bread Editors