Digital Marketing
Here's How to Build an Influencer Marketing Program That Boosts Word of Mouth and ROI
Does influencer marketing and UGC actually work? Oh, absolutely it does. Better yet, it doesn't have to incredibly expensive either. Here's how to tap into both strategies, right now.
Courtney GraceAn Insider Look at the Gift Guide Game
Where do gift guides come from? We asked an affiliate marketer how brands negotiate placements — and if it’s too late to launch a 2020 gift guide strategy.
Mae RiceLinkedIn Profile Optimization Tips For Freelancers: Your Guide to Landing New Clients on LinkedIn
Every day, freelancers turn potential clients off with passive LinkedIn profiles. This article walks freelancers through the steps of updating their profiles to attract new clients and make money on LinkedIn.
Camille TrentWas the 2020 Election Brand Safe?
The dust is settling. The analytics have arrived. We took a look back at the marketing hits and misses of election week 2020 with VC Jeff Cantalupo, a long-time investor in one of the week’s big winners: Calm.
Mae RiceMore from
Digital Marketing
Brand Development: A Crucial Marketing Milestone Far Too Many Brands Skip Entirely
Far too many entrepreneurs and even established brands forgo brand development. This is a critical mistake. Product market fit is one thing, but expansion to new audiences and building loyalty and affinity starts here.
Growth Marketers are Modern Day Marketing Managers – and That’s a Really, Really Good Thing
What even *is* growth marketing? The term has marketers rolling their eyes, and hiring managers clamoring to find the next great growth hire. Here is what it means, why it matters, and why you might need one (or be one!).