The 10 Most-Downloaded Apps of 2021

Which mobile apps did people download the most in 2021? Spoiler alert: not Zoom. People were more interested in streaming and watching on mobile than meeting.

Kelsey Donk

What Type of Influencer Do Adults Under 40 Trust Most?

YouTubers are the most trusted public figures for Millennials and Gen Z. What makes them stand out as reliable sources? We dug into it, and what it means for marketers.

Mae Rice

The Most Hired Marketing Roles in January 2022

As marketing leaders reset their budgets in January, they hired more freelance content marketers and fewer paid social media marketers. Here’s what our team thinks is behind the numbers.

Kelsey Donk

People Want to Shop Sustainably. But Do They Really Do It?

Studies show that Americans care about the environment — but have trouble translating their eco-friendly preferences into purchases. What's holding them back? We dug into it.

Mae Rice

Could Influencer Marketing Steal Social Media Marketing’s Throne?

Influencer marketing is growing at a faster rate than social media marketing. But influencer partnerships actually work best *with* social media. Here’s why.

Kelsey Donk

How Shein Broke Away from the Competition

Fast fashion retailer Shein outpaces top competitors like Zara, H&M and ASOS — in terms of search traffic, at least. Here are three ways Shein wins at search.

Mae Rice

MarketerHire Hiring Trends: January 2021 Edition

In the first month of 2021, email marketers and content marketers took up larger slices of the hiring pie, while paid social media marketing hires dropped MoM.

Mae Rice

MarketerHire’s Top Marketing Roles in December 2021

If you resolved to invest in organic social in 2022, you aren’t alone. Brands upped their social media hires in December to prepare for the New Year, MarketerHire’s data shows.

Kelsey Donk

The Top 5 E-Comm Channels of 2021, by Web Traffic (and Market Share)

Amazon, eBay and Walmart were the biggest e-commerce channels in 2021 — no matter how you look at the data. So is it still possible to dominate e-comm with one premium brand?

Mae Rice

What’s More Popular: McDonald’s or Taco Bell?

Do people go to Google more often looking for Big Macs or for a Cheesy Gordita Crunch? We dug into the Google Trends data — and it was more complicated than we expected!

Mae Rice

Are Marketers Behind the Cigarette Boom of 2020?

Cigarette sales have been declining steadily since the early aughts, but they perked up in 2020. Maybe that’s because cigarette marketers tried some new techniques.

Kelsey Donk

The Most Hired Marketing Roles in November 2021

Social media marketing hires jumped in November for the second year in a row. But is it a seasonal trend or are brands starting to invest in social commerce?

Kelsey Donk

Why Is Klarna Growing So Fast?

The whole buy-now-pay-later sector is growing, but Klarna’s on another level. Since January 2020, monthly spend on the platform more than 14Xed. Why?

Mae Rice

The Most Hired Marketing Roles in October 2021

According to MarketerHire’s internal data, paid search marketing hires saw the most MoM growth in October. Our sales team said the holidays and lingering effects of iOS 14.5 are to thank.

Kelsey Donk

How Facebook Stayed Afloat in Q3

Facebook’s algorithm served iOS devices fewer advertisements in Q3, according to data from 20 Facebook Ads accounts that spent a combined total of $37.1 million.

Mae Rice

How iOS 15 Is Impacting Email Opens (So Far)

When iOS 15 dropped, email marketers wondered: Was open rate dead as an engagement metric? With help from SparkPost data, we took a look at proxied opens, by the numbers.

Kelsey Donk

Nostalgic for Old Paid Digital Prices? They’re Gone.

Since iOS 14.5, the cost of paid ads has risen dramatically for e-commerce marketers, a new report says — even when they target iOS users who opt into tracking.

Mae Rice

September 2021’s Most-Hired Marketing Roles

What kind of marketing were brands looking for in September? In a surprise twist, growth marketers were hired less MoM, and paid social media marketers were hired *more.*

Kelsey Donk

Who's Winning the Attention Wars: TikTok or Insta?

TikTok has joined the selective group of apps with more than 1B monthly active users — alongside Instagram. Which of the apps are users more obsessed with?

Kelsey Donk

Why Email Marketing Deserves Another Chance

Over 30% of marketers seem to think email is an underrated channel for e-commerce marketing. But why is it undervalued, and how could marketing teams start using email to its full potential?

Kelsey Donk

August's Trendiest Marketing Roles, by the Numbers

When will iOS privacy updates stop impacting marketing? Not in August. Demand for content, email and SEO marketing was on the rise — all safe(r) havens from the privacy-first web.

Kelsey Donk

Did Apple Tank Its Own App Store Ads?

Apple isn't known for shooting itself in the foot, but its app store ad revenues have been on the decline, and iOS 14.5 seems to have made things worse. Is it self-sabotage or a blip?

Mae Rice

Site Traffic Down? It’s Not Just You.

Big sites saw YoY shrinkage in mid-2021 — and meanwhile, some small sites saw traffic dips so big, it put their traffic behind where it was in 2019. Why?

Kelsey Donk

Why French Advertisers Have It Easier Than Us

With the arrival of iOS 14 and ATT, digital marketers have seen a troubling drop in attribution data from iPhone users. But the drop-off hasn't been even around the world. This week, we looked into why.

Kelsey Donk

Hiring Trends for July 2021

Demand for marketing in July is always a little... different than in other months. Last month, that was great news for growth marketers, according to our numbers.

Mae Rice

Amazon Selling Got 2X More Competitive Since 2017

It's not your imagination. There are more sellers on Amazon every day, and they're all competing for shoppers' attention. But what does that mean for their profits — and Amazon's?

Mae Rice

Creators Aren't Salespeople

In the creator economy, it's possible to be a full-time influencer. But... where does the money come from? Not from affiliate links, according to a survey of 2,000 creators.

Mae Rice

Should You Test Tinder Ads?

Tinder is a dating app, but it's also an advertising platform — and it's seeing an engagement bump this year. (Plus, it has a ton of first-party data, which can't hurt its ad targeting capabilities.)

Mae Rice

The Most In-Demand Marketing Freelance Jobs in April 2021

Last month, we saw an uptick in demand for three of our roles. Our working theory: This was preparation for Apple’s privacy update, which launched on April 26 with iOS14.5.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in March 2021

Growth marketer is always our most-hired marketing role at MarketerHire — and March was no exception. Just like they did in February, growth marketers made up about a 1/3 of all hires.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in February 2021

Companies hired a lot of growth marketers, per usual — but growth marketer hiring was actually down, month over month. What took its place? Content marketing and other owned channel marketers.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in December 2020

Growth marketers dominated in December 2020. More than a third of all the expert freelance marketers hired through our platform in December were growth marketers.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in November 2020

We took a look at the roles our clients filled through us in November, and turned the data into a pie chart. Our big-picture takeaway: It’s sliced surprisingly evenly.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in June 2021

New in hiring trends at MarketerHire: brand marketing is in demand. That might be because nailing brand marketing is *central* to diversification efforts.

Mae Rice

Is Every Marketer About to Quit Their Job?

Some say marketing has a "Great Resignation" coming. Is it overhyped? We surveyed our newsletter readers to see how many are actually planning to quit their jobs.

Mae Rice

Every Major Marketing Channel, In One Infographic

Which marketing channels should you invest in if most people could buy your product but not everyone is actively looking for it? We have a graphic for that.

Mae Rice

Do You Even Meme, Bro?

In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.

Mae Rice

Inside Oat Milk's Ascent

Search interest in oat milk hit a major peak in March this year, according to Google Trends. What happened? Well, turns out Starbucks is more powerful than the Super Bowl.

Mae Rice

Hiring Trends Data: May 2021’s Paid Search Surge

Paid search is hot — and that extends beyond search engines to Amazon’s searchable e-commerce interface. Amazon marketers’ slice of our hiring pie doubled from April to May. 

Mae Rice