Hiring Trends for July 2021

Demand for marketing in July is always a little... different than in other months. Last month, that was great news for growth marketers, according to our numbers.

Mae Rice

Amazon Selling Got 2X More Competitive Since 2017

It's not your imagination. There are more sellers on Amazon every day, and they're all competing for shoppers' attention. But what does that mean for their profits — and Amazon's?

Mae Rice

Creators Aren't Salespeople

In the creator economy, it's possible to be a full-time influencer. But... where does the money come from? Not from affiliate links, according to a survey of 2,000 creators.

Mae Rice

Should You Test Tinder Ads?

Tinder is a dating app, but it's also an advertising platform — and it's seeing an engagement bump this year. (Plus, it has a ton of first-party data, which can't hurt its ad targeting capabilities.)

Mae Rice

The Most In-Demand Marketing Freelance Jobs in April 2021

Last month, we saw an uptick in demand for three of our roles. Our working theory: This was preparation for Apple’s privacy update, which launched on April 26 with iOS14.5.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in March 2021

Growth marketer is always our most-hired marketing role at MarketerHire — and March was no exception. Just like they did in February, growth marketers made up about a 1/3 of all hires.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in February 2021

Companies hired a lot of growth marketers, per usual — but growth marketer hiring was actually down, month over month. What took its place? Content marketing and other owned channel marketers.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in December 2020

Growth marketers dominated in December 2020. More than a third of all the expert freelance marketers hired through our platform in December were growth marketers.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in November 2020

We took a look at the roles our clients filled through us in November, and turned the data into a pie chart. Our big-picture takeaway: It’s sliced surprisingly evenly.

Mae Rice

The Most In-Demand Marketing Freelance Jobs in June 2021

New in hiring trends at MarketerHire: brand marketing is in demand. That might be because nailing brand marketing is *central* to diversification efforts.

Mae Rice

Is Every Marketer About to Quit Their Job?

Some say marketing has a "Great Resignation" coming. Is it overhyped? We surveyed our newsletter readers to see how many are actually planning to quit their jobs.

Mae Rice

Every Major Marketing Channel, In One Infographic

Which marketing channels should you invest in if most people could buy your product but not everyone is actively looking for it? We have a graphic for that.

Mae Rice

Do You Even Meme, Bro?

In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.

Mae Rice

Inside Oat Milk's Ascent

Search interest in oat milk hit a major peak in March this year, according to Google Trends. What happened? Well, turns out Starbucks is more powerful than the Super Bowl.

Mae Rice

Hiring Trends Data: May 2021’s Paid Search Surge

Paid search is hot — and that extends beyond search engines to Amazon’s searchable e-commerce interface. Amazon marketers’ slice of our hiring pie doubled from April to May. 

Mae Rice