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Demand for marketing in July is always a little... different than in other months. Last month, that was great news for growth marketers, according to our numbers.
It's not your imagination. There are more sellers on Amazon every day, and they're all competing for shoppers' attention. But what does that mean for their profits — and Amazon's?
In the creator economy, it's possible to be a full-time influencer. But... where does the money come from? Not from affiliate links, according to a survey of 2,000 creators.
Tinder is a dating app, but it's also an advertising platform — and it's seeing an engagement bump this year. (Plus, it has a ton of first-party data, which can't hurt its ad targeting capabilities.)
Last month, we saw an uptick in demand for three of our roles. Our working theory: This was preparation for Apple’s privacy update, which launched on April 26 with iOS14.5.
Growth marketer is always our most-hired marketing role at MarketerHire — and March was no exception. Just like they did in February, growth marketers made up about a 1/3 of all hires.
Companies hired a lot of growth marketers, per usual — but growth marketer hiring was actually down, month over month. What took its place? Content marketing and other owned channel marketers.
Growth marketers dominated in December 2020. More than a third of all the expert freelance marketers hired through our platform in December were growth marketers.
We took a look at the roles our clients filled through us in November, and turned the data into a pie chart. Our big-picture takeaway: It’s sliced surprisingly evenly.
New in hiring trends at MarketerHire: brand marketing is in demand. That might be because nailing brand marketing is *central* to diversification efforts.
Some say marketing has a "Great Resignation" coming. Is it overhyped? We surveyed our newsletter readers to see how many are actually planning to quit their jobs.
Which marketing channels should you invest in if most people could buy your product but not everyone is actively looking for it? We have a graphic for that.
In a survey taken on a random day in 2020, eMarketer found that the majority of Gen Z-ers, and about a third of all respondents, had seen a meme that day.
Search interest in oat milk hit a major peak in March this year, according to Google Trends. What happened? Well, turns out Starbucks is more powerful than the Super Bowl.
Paid search is hot — and that extends beyond search engines to Amazon’s searchable e-commerce interface. Amazon marketers’ slice of our hiring pie doubled from April to May.